The Polished Diaper Cakes business will target women of all ages, races, social classes, and religious affiliations who are interested in baby shower ideas and items. The business will address their need for customized and affordable baby shower items by offering the unique polished diaper cake packages. The secondary market will be government hospitals and other private entities interested in the baby shower items as gifts to expectant mothers.
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Unique Selling Points
Most of the baby shower parties are organized as casual events that do not have the special touch or customization to fit within different themes of new mothers. Although diapers are usual gifts in the list of items for a baby shower, the proposed Polished Diaper Cakes product packages will offer customized diaper cottages that fit themes such as Minnie Mouse, Rock star, and Lion King for new born girls and boys.
The business will ensure that the diaper packages are not only artistic, but also customized with the name or symbol requested by the client at no extra cost. The aspect of uniqueness will be introduced through specialized touch to improve the visibility of the proposed products. At present, there are no businesses within the targeted market that offers the customized diaper packages for baby shower events. In order to make the Polished Diaper Cakes’ products inclusive, the business will create multiple brands from a single package to fit within different themes without changing the composition of each packages.
Through this approach, the business will appeal to different segments of potential clients of different economic and social classes. As a result, the business will create an environment of self competition by blocking any potential business that might plan to appeal to any neglected customer segment.
This Polished Diaper Cakes business will design a unique campaign plan to aware clients and to move forward as well as gain competitive advantage in the local and international markets. The business will have its own website where customers can make orders and customization demands to ensure that delivery is done within the specifications of each client. The website service will serve the online customer category that is currently ignored by other businesses offering products in the same category as the polished diaper cakes.
Since the delivery of the diaper packages will be free, customers who order for the Polished Diaper Cakes’ products will save the hustle or cost of visiting the traditional stores to acquire them. Besides, through the website, each customer will be able to track the progress of their orders from the comfort of the home since the website will have a button designed for the order tracking purpose.
The Polished Diaper Cakes business will be modeled around excellent services to each customer, series of discounts for loyal customers, free gift hampers for each package, and guarantee of satisfaction through availing the packages to clients at their convenience. The business will also recruit a dynamic sales team that will ensure that customers are made comfortable and served professionally as a strategy for creating a sustainable customer relationship management plan.
The customers interested in the diaper packages will not just be buying the usual items for baby shower events. Rather, the clients will be buying a lifestyle and opportunity to impress the new mothers in a special way. The Polished Diaper Cakes business will offer a new service that will be the first in the area such as the diaper bootie, washcloth cupcakes, and two diaper carriages for male and female children.