Introduction
Media is mainly a collective term referring to a wide collection of communication avenues or information storage facilities or in some cases both. Of concern however in this topic is the communication part of media which involves televisions, newspapers, and radio. It is important to realize that these are set up as businesses around the world. However, there are exceptions such as government-owned media stations. Having realized that most of the media around the world is profit-minded then it is to assume that most of what they publish must at least be profit geared to realize the intentions of the owners. (Yadav pp. 45). This essay is thus written based on the view that popular media is exaggerated for entertainment and profit.
Media profits
Most popular media around the world just as may have been highlighted in the first part of this essay is profit geared with the individuals behind the media hoses or any of these establishments seeking to generate some earnings at the end of the day. Thus to market them they first have to make them presentable and offer something exciting to the public. This excitement we should all agree is not triggered by a representation of facts as these are never as interesting. It is for this reason that the content has to be manipulated in a way that appeals to the general populace.
In the actual sense, it is entertainment that helps the media realize profits as most people are in pursuit of happiness, and are willing to take that extra mile even if it will require them to flex their financial muscle. It is this bit that the media owners and personnel have come to realize and taken advantage of moving away from the traditional role of media which was mainly to avail information as it is to the general public. This is the reason why images are being used to represents individuals, this is not only entertaining but helps excite individuals as they acknowledge the level of creativity that these individuals have achieved. (Perkins et al pp. 68). This helps the media not only entertain but realize profits as these individuals seek more entertainment.
Newspapers
On display media which is mainly newspapers, we saw an increase in the number of pages dedicated to fictional writing and analytical articles. These in most cases represent the ideas of individual writers and not necessarily the popular thought. These are more exciting and help these newspapers sell at a much faster rate; this higher sale helps achieve higher profits. A derivation from individuals’ habits also illustrates that a greater population will read or watch articles or programs with entertainment aspects as opposed to a factual article or program. (Yadav pp. 29)An individual will under normal circumstances watch a Cosby show other than watch a program detailing recession. It is this realization that has prompted popular media to divert from presenting popular ideas to presenting entertaining articles or programs which help generate profits as compared to the latter.
Conclusion
In conclusion, most media practitioners with exception of state-run publications have centered their efforts on profit generation as opposed to representing popular opinion or factual information whose sell-out is low. This in turn has transformed media around the world into entertainment spots; this has consequently led to soaring earnings for these institutions which all go to meet the founder’s ambitions and goals.
Works Cited
Perkins, George and Barbara Perkins. The American Tradition in Literature. 12th ed. Vol. 2.New York: McGraw Hill. 2009. Print
Yadav, R P. Journalism & Mass Media in 21st Century. New Delhi: Omega Publications. 2006. Print