Introduction
Destination management is helpful in the following points:
- It allows to visualize all the pros and cons of the tourist spot;
- One needs it to determine stakeholders;
- It will help to determine the stakeholder group’s role;
- One might find out how does each group relate to the destination management
- The tourism destination considered for this study is Istanbul, Turkey
Stakeholders
- Stakeholders formulate an essential factor in any business
- It similarly applies to the destination management process
- Moreover, stakeholders are usually divided on certain groups
- The two essential groups are internal and external stakeholders
- Each of these groups has its features which influence destination management
Internal stakeholders
- Internal stakeholder groups influence the tourist destination spot to most extent
- It is formulated by the direct effect of internal stakeholders on the management
- Besides, internal stakeholders play vital role in the tourist spot’s quality
External stakeholders
- External stakeholders have less influence on the tourist spot
- However, its influence is still vital
- External stakeholders formulate a conditions, under which the destination point exists
Influence of Internal Stakeholders
- Transport providers – Provide the logistic needs
- Management organizations – Perform decision-making process
- Employees – Provide the tourist point running
Influence of external stakeholders
- Customers – Formulate the financial basement
- Local communities – Constitute the legal environment
- Local communities – Constitute the legal environment
- Media – Provide the advertisement
- City governance – Promote the development
- Nearby cities – Formulate the competitiveness level
- Competitors – Influence on the competitive balance
Aims of mind map in destination management
- Competitiveness is the crucial factor influenced by media
- Determining aims of destination management leads to creating of development strategies
- Distinguishing the unique options is the primary goal
- One needs to visualize the stakeholder groups
- It is important to develop strategies of avoiding and adjustment
Istanbul, Turkey, and Its Competitiveness
Internal factors of competitiveness include:
- Advertising strategies
- The positive balance between pricequality
- Effective governance
External factors involves, in the current situation, the reaction of the object to environment (the pandemic).
Establishing of low-price options to choose
Reference List
Kozak, N. (ed.) (2019). Tourist destination management: instruments, products, and case studies. Anadolu: Springer.
Diaz, M. R. and Rodriguez, T. F. (2019). Tourism destination management. Bazel: MDPI
Ryan, C. (2020). Advanced introduction to tourism destination management. Waikato: Edward Elgar Publishing.