Presentation on Destination Management Essay

Introduction

Destination management is helpful in the following points:

• It allows to visualize all the pros and cons of the tourist spot;
• One needs it to determine stakeholders;
• It will help to determine the stakeholder group’s role;
• One might find out how does each group relate to the destination management
• The tourism destination considered for this study is Istanbul, Turkey

Stakeholders

• Stakeholders formulate an essential factor in any business
• It similarly applies to the destination management process
• Moreover, stakeholders are usually divided on certain groups
• The two essential groups are internal and external stakeholders
• Each of these groups has its features which influence destination management

Internal stakeholders

• Internal stakeholder groups influence the tourist destination spot to most extent
• It is formulated by the direct effect of internal stakeholders on the management
• Besides, internal stakeholders play vital role in the tourist spot’s quality

External stakeholders

• External stakeholders have less influence on the tourist spot
• However, its influence is still vital
• External stakeholders formulate a conditions, under which the destination point exists

Influence of Internal Stakeholders

• Transport providers – Provide the logistic needs
• Management organizations – Perform decision-making process
• Employees – Provide the tourist point running

Influence of external stakeholders

• Customers – Formulate the financial basement
• Local communities – Constitute the legal environment
• Local communities – Constitute the legal environment
• Media – Provide the advertisement
• City governance – Promote the development
• Nearby cities – Formulate the competitiveness level
• Competitors – Influence on the competitive balance

Aims of mind map in destination management

• Competitiveness is the crucial factor influenced by media
• Determining aims of destination management leads to creating of development strategies
• Distinguishing the unique options is the primary goal
• One needs to visualize the stakeholder groups
• It is important to develop strategies of avoiding and adjustment

Istanbul, Turkey, and Its Competitiveness

Internal factors of competitiveness include:

• Advertising strategies
• The positive balance between pricequality
• Effective governance

External factors involves, in the current situation, the reaction of the object to environment (the pandemic).

Establishing of low-price options to choose

Reference List

Kozak, N. (ed.) (2019). Tourist destination management: instruments, products, and case studies. Anadolu: Springer.

Diaz, M. R. and Rodriguez, T. F. (2019). Tourism destination management. Bazel: MDPI

Ryan, C. (2020). Advanced introduction to tourism destination management. Waikato: Edward Elgar Publishing.