Introduction
In this pro forma summary, revenue and all operating cost components for a small business focusing on better diabetes management through continuous glucose monitoring (CGM) will be calculated for each of the first three years of operation. The business will create smartphone applications that let people check their blood sugar levels while on the go. The figures are based on thorough calculations and reasonable assumptions for the revenue forecasts, variable expenses, fixed costs, margins, and figures.
Revenue Forecasts
The revenue forecasts for the first three years of business are based on thorough market research to ascertain the market’s size, trends, and growth rates for continuous glucose monitoring (CGM) devices and mobile apps in the diabetes treatment sector. The global market for CGM devices is anticipated to reach $10.34 billion by 2030, rising at a compound annual growth rate (CAGR) of 9.2% between 2022 and 2030, per a report by Precedence Research (2022, para. 1). The increase is linked to the rising elderly population, the incidence of diabetes worldwide, and increased public awareness of diabetes and glucose monitoring.
Market Analysis
In addition, the global market for digital diabetes management was investigated. It was estimated to be worth $11.15 billion in 2021, and from 2022 to 2030, growth is anticipated to occur at a CAGR of 8.0% (Grand View Research, 2022, para. 1). The rise in diabetes prevalence is blamed for the increase, along with innovation and technological developments. Over a hundred apps that can help patients monitor their blood glucose levels are now available on web-based app stores, leading to an increase in smartphone apps for managing diabetes over the past few years.
Competitive Landscape
Market dominance is a result of established players’ relatively fierce competition. New players can yet enter the market, particularly those that can set themselves apart through innovation and user-friendly interfaces. The company is predicted to earn $1,400,000 in sales in its first year of operation, $3,375,000 in revenue in its second year, and $5,750,000 in revenue in its third year, based on market patterns and growth rates.
Variable Costs
Costs that differ according to the output volume or sales are referred to as variable costs. The cost of goods sold (COGS), which includes the price of manufacturing and distributing CGM devices and mobile applications, will be the direct variable cost for the company. While the COGS for mobile applications is anticipated to be $1 per download, the COGS for CGM devices is estimated at $199 per unit. These figures are based on supplier quotes and industry benchmarks. In addition to COGS, the company will have variable marketing and advertising expenses that fluctuate with sales. Based on industry benchmarks and the company’s experience, the projected marketing and advertising costs for the first, second, and third years are $150,000, $100,000, and $50,000, respectively.
Fixed Costs
Costs that are fixed do not fluctuate with output or sales levels. Most of the company’s fixed costs are salaries, rent, utilities, and equipment. Salary, rent, utilities, and equipment will all be included in the $225,000 fixed costs anticipated for the first year. Besides wages, which may increase as the business grows and adds more staff, the company anticipates that fixed expenditures will remain constant over the next three years. Based on its assumptions and projections, the company believes its fixed costs will be $225,000 in the first year, $250,000 in the second year, and $275,000 in the third year.
Staffing and Office Space
The business will hire ten new personnel, including software developers, designers, marketing, and support staff. Based on industry standards and the company’s compensation plan, the expected total salary for the first year will be $350,000. According to market rates, the business intends to lease 1,250 square feet of premier office space for $37,500 per month or $450,000 per year. Based on usage and industry norms, the company predicts that its utilities, including energy, water, internet, and phone, will cost $10,000 annually. Purchasing equipment, such as PCs, servers, printers, and office furniture, will cost $80,000.
Margin Analysis
The margin is the difference, represented as a percentage of revenue, between the revenue and the variable costs. The infrastructure setup, creation of the CGM technology, and creation of mobile apps could cost the business a lot during the first year of operation. Due to the high start-up costs and low sales income, the margin in the first quarter of year one (Q1Y1) may be negative, around -61.3%. The company may experience a reduced negative margin in the second quarter (Q2Y1) of about -24.2% as it builds its brand and draws some clients. The business might achieve break-even and produce a meager margin of about 5.5% in the fourth quarter (Q4Y1).
Year Two and Three Projections
The company may have obtained more market traction and recognition in its second year of operation, which led to higher sales revenue and better profits. As it continues to expand its clientele and revenue, the company may experience a margin of about 18.5% in the first quarter of year two (Q1Y2). With a devoted customer base and a solid reputation, the business may have become a significant player in the diabetes management sector in its third year of operation. Finally, the company may see a margin of about 43.1% in the fourth quarter (Q4Y3) as it uses its solid reputation and devoted customer base to boost sales.
Conclusion
In conclusion, logical assumptions and market trends formed the foundation of the company’s financial estimates during the first three years of operation. Over the next three years, the company is expected to generate more money from selling mobile apps created for the easy integration and use of CGMs. As the business expands and scales its operations, a gradual increase in fixed costs is anticipated. As the company wants to keep its product prices competitive while making a profit, the margin is anticipated to be moderate. The company’s financial predictions are upbeat, and it has a bright future in the market due to its user-friendly mobile apps. The company has a competitive advantage and is well-positioned to capture a percentage of the CGM market in the next three years.
References
Grand View Research. (2022). Digital diabetes management market size, share & trends analysis report by product (continuous blood glucose monitoring system, smart insulin pen), by type, by region, by end use and segment forecasts, 2022 – 2030. Web.
Precedence Research. (2022). Continuous Glucose Monitoring (CGM) device market (by component: transmitters, receivers, sensors, and integrated insulin pumps; end user: hospitals, home healthcare, and others) – Global industry analysis, size, share, growth, trends, regional outlook, and forecast 2022 – 2030. Web.