Updated:

Healthcare Service Provision: Business Start Up Proposal

Exclusively available on Available only on IvyPanda® Made by Human No AI

The business plan provides a basis for starting a sustainable business in healthcare service provision industry to both male and female customers typically aimed at the low and middle level income bracket.

The business owner is a dedicated entrepreneur, who has identified a business opportunity in body fitness service provisions and has strategized to exploit the opportunity by offering the services at competitively low costs tailored to meet customer needs and satisfaction.

The core competencies that characterize the entrepreneur is experience and thorough training in providing services in the fitness industry for several years and the self motivating drive to offer the fitness services in healthcare services. The business will be branded as Fitness For All (FFA) (Cooper, 1993).

Findings

A number of research findings led to an informed decision to start the business. Key findings indicate that an exponential demand for healthcare services is on the rise. FFA is a precise timing. Typically, other findings indicate that within the proposed Witherands locality, there is only one business that offers fitness services without competitors. Their services are expensive and rarely are the lower and middle income cadres enjoy these services reinforcing the reality of an already available opportunity to exploit (Liao & Witsil, 2008).

Statistical findings indicate a rise in obesity facilitating the demand for health fitness services. The business is projected to grow with the use of marketing strategies and tools such as advertising and the internet to facilitate access to the market (Guidebook for facilitating small business team arrangements. n.d).

Location

The FFA business is projected to be located north of the Danby district, some several meters from the local medical community health facility. It is conveniently accessible from all points of the city and typically an appropriate location.

Population Statistics

The statistical findings about the demographic distribution of the population indicate 57.5 % of the population is female while 42.3 % of the population is male. Further demographic data of the female population shows that 10 % are aged 70 years and above, 28% are aged above 50 years and 70 years, 35 years and 50 years are 32 % while below 35 years and 20 years are 20% while those below 20 years are 20 % of the female population. On the other hand, the male population is 23% below 20 yrs, 27 % between 35 years and 45 years and the rest above 45 years are 53 % (Sample business plan fitness plus. n.d).

The Population

Analytically, the population has a significant number of obese people and the income levels are not evenly distributed. 45% lie in the lower income bracket while 40% of the population lies in the middle income level and the remaining % are in the upper income bracket forming a minority of the population. That will doubtlessly influence the pricing matrix for market entry targeting the middle and lower income groups.

Conclusion

The fitness for all business enterprise will be a sustainably viable business pursuit coming at the correct opportune time demographically fit for the population.

Recommendations

It will be important to conduct further analysis of the pricing matrix, entry market entry and penetration level, and the legal environment.

References

Cooper, R. G. (1993). Winning at New Products, 2nd ed. Addison-Wesley.

Guidebook for facilitating small business team arrangements. n.d. Department of defense office of small business programs. Web.

Liao, P., Witsil, A. (2008). . Web.

Sample business plan fitness plus. n.d. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2018, May 28). Healthcare Service Provision: Business Start Up. https://ivypanda.com/essays/proposal-for-a-small-business-opportunity/

Work Cited

"Healthcare Service Provision: Business Start Up." IvyPanda, 28 May 2018, ivypanda.com/essays/proposal-for-a-small-business-opportunity/.

References

IvyPanda. (2018) 'Healthcare Service Provision: Business Start Up'. 28 May.

References

IvyPanda. 2018. "Healthcare Service Provision: Business Start Up." May 28, 2018. https://ivypanda.com/essays/proposal-for-a-small-business-opportunity/.

1. IvyPanda. "Healthcare Service Provision: Business Start Up." May 28, 2018. https://ivypanda.com/essays/proposal-for-a-small-business-opportunity/.


Bibliography


IvyPanda. "Healthcare Service Provision: Business Start Up." May 28, 2018. https://ivypanda.com/essays/proposal-for-a-small-business-opportunity/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1