Public speaking should be grounded on integrity from writing the speech to its delivery. Understanding the audience, their expectations, and their reasons for listening is vital. That way, the public speaker can correctly navigate pitfalls and dilemmas such as lying to meet the interest of the group, utilizing unreliable evidence, and paying attention to all listeners despite their opposing perspectives on the topic (Sure, 2022). Moreover, a person needs to decide whether hiring a publicist for branding and the implications are useful. Although there are many qualities of an excellent public speaker, the most paramount is ethical presentation which may be compromised when a publicist has different values.
A good public speaker has many qualities and a high moral standard to truthfully convey his message. The primary presentation skills include a proper articulation of content, confidence, appropriate body language, adequate pacing, enunciation, and strong openings (Dunn, 2017). In addition to these qualities, ethical speakers should disclose any conflict of interest, avoid misleading the audience and develop unique material without copying information. Thus, a good public speaker is measured by courageously delivering information without compromising on virtues.
The choice of a publicist should be grounded on the main reason for having one. Ideally, people hire advertisers to market their brand and increase the flow of clients (audience) during the speech. Creating brand awareness through a publicist is a good idea as it can make a person stand out and reach more people. However, according to Onsorio (2020), it is vital to maintain brand consistency by promoting the core values and expressing similarities with the advertising messages. The implication is that if a person hired lies in an endeavor to get more people, they compromise the integrity of the public speech. Thus, the speaker should ensure that the publicist understands and agrees with the core values before hiring.
In conclusion, a good public speaker should prepare well for the speech and deliver it confidently while communicating effectively to the listeners. On the day of presentation, practicing to hone the required skills is vital. Moreover, being honest in writing and delivery is critical when connecting with the audience and building a solid brand. In some cases, hiring a publicist may be necessary, but only when they have high moral values to remain consistent.
References
Dunn, Z. (2017). What makes a good public speaker? YourStory. Web.
Osorio, P. (2020). How to prepare executives for public speaking. Critical Mention: Best Media Monitoring and Database Service. Web.
Sure, B. (2022). Improve your PUBLIC speaking skills: Power your inner voice by practice Everyday.Speaking like a PRO! Be Sure Academy.