Radisson Hotels are located in a number of the developed countries in the world. What are the peculiarities of their management strategy? How are these features connected with the local peculiarities and problems which can be experienced in Radisson Hotels all over the world?
The main problem which is connected with the features of the management in Radisson Hotels in Dubai depends on the high level of business competition within the industry in the region. It is also associated with the issues of the hotel management and the programs of the customers’ support.
The problem of the high level of business competition in the field of hotel industry which can be observed in Dubai influences the position of Radisson Hotels in the range of the most successful hotels of the country and of the world. The major aspects of the problem are connected with the elements of the general program of improving the principles of management and service in Radisson Hotels and with the peculiarities of their realization in Dubai.
To improve the quality of the service and realize the contemporary tendencies in the management processes, the program of cooperation with the customers and employees were worked out in Radisson Hotels. The main principles of the program were directed to increasing the quality of service with using the results of the customers’ feedbacks and to implementing modern strategies in the work with employees.
The main idea of the program’s realization was in providing guarantees for the service of the highest level and in orienting on the customers’ satisfaction with the peculiarities of the service and the work of the personnel. According to the program, definite procedures and measurements were made.
The managers and economists of Radisson Hotels in Dubai have analyzed the first results of the strategy which was used in the hotels and concluded that the processes of decreasing the amount of the guests and the level of their satisfaction with the services can be connected with the peculiarities of the strategies which are realized by the main competitors of Radisson Hotels in the region.
The situation of the customers’ dissatisfaction with the services in Radisson Hotels is not related to the objective or current problems in the management organization in the hotels because it is discussed in comparison with the situation in the other hotels in Dubai. It is the effects of the rapid growth of the competitiveness among them.
Nevertheless, in spite of the fact that there are no drawbacks in the peculiarities of the management and organization in Radisson Hotels in Dubai, it is necessary to work out a new innovative strategy of the development in order to raise the level of the guests’ satisfaction with the service in the hotels.
Radisson Hotels are promoted as the hotels which provide the service with the orientation on the customers’ needs and comfort. However, these principles require their analysis and further development and improvement with references to the contemporary trends and changes in the sphere of hotel management.
The main perspectives of the development can be realized in the field of increasing the employees’ motivation and the usage of greater variety of information technology because today Dubai is one of the leading and progressive modern centers.
Thus, to solve the problem with the peculiarities of the management in Radisson Hotels in Dubai which depends on the high level of business competition within the industry in the region, it is important to change the main approaches to the strategies and management programs in the hotels.
The history of Radisson Hotels began in 1909 when the first hotel was opened by heiress Edna Dickerson in Minneapolis, Minnesota, in the United States of America. It was the beginning for the flourishing development of the company which today has its hotels in 73 countries all over the world.
Edna Dickerson planned to build the first-class hotel which could satisfy all the customers’ requirements. The first hotel was named after the French explorer of the 17th century Pierre Esprit Radisson. This great idea was proposed by N. H. Owen, a businessman, whose office was located in the hotel.
The first great 16-storey hotel in Minneapolis employed only 250 people. Today the chain of Radisson Hotels employs more than 130,000 people. The first Radisson Hotel was so famous among the public that even the march was composed by Franz Dicks and named after the hotel.
In 1938 Curtis L. Carlson established the corporation which developed rapidly in the industry of hotel business and presented several marketing groups. This company purchased the successfully developed Radisson Hotel and gave the start for worldwide spreading of the company’s influence in 1962.
A new age for Radisson Hotels came. A lot of hotels were built in many countries. Nowadays those Radisson Hotels which are located in different regions of the world are known as Radisson Blu in Europe, Africa, and Asia and as Radisson Edwardian Hotels which are situated in the United Kingdom.
The main office of Radisson Hotels and of Carlson Company is traditionally located in Minneapolis, Minnesota, because the majority of hotels from Radisson Group are situated in the USA. Today Carlson companies include Carlson Hospitality Worldwide, Carlson Leisure Group, Radisson Hotels, Radisson Seven Seas Cruises, and many other foundations.