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An article should be analyzed to determine whether it is scholarly or non-scholarly (Labrecque, 2008). The criteria review process will help to analyze the relevance, expertise, and viewpoint of the author, the targeted audience, supporting evidence, and when the work was done.
The relevance of the article to the topic
The relevance is excellent. The work extensively describes the different properties of colors and their psychological effects (Hill, 2008). This article explains the properties, wavelength, and psychological effects of colors. The red color has the longest wavelength and that is why it is associated with strength. This article, therefore, is important and useful.
The expertise of the author
The author is a well-known scholar and her experience with colors is excellent. According to Warren et al. (2011), this author developed the color affects system which was subjected to scientific validation and proved to be authentic.
The viewpoint of the article
The article’s viewpoint is interesting and conflicting. She associates the red color with strength but not visibility. Strong color is the most visible because it catches the eye faster than any other color (Barton, 2008).
The intended audience
Internet articles can be accessed by different people for various reasons. These people include researchers, university and college students, and all other people who can access the internet. The intended target group is, therefore, very good because researchers and university students can use the article during research work. Other intended target groups can use the article to understand how to live in the world of colors (Attrill, 2008).
Evidence supporting the article
According to the author, blue is the color of the mind and it has a soothing effect. However, her detailed work failed to provide concrete scientific evidence to support this especially why the blue color affects the mind. The evidence in this article is good because other renowned scholars have tested her work and approved it as an authentic article (Milne, 2011).
When the article was published and conclusion
The article was published in January 2011; therefore, it is a very recent publication. This means that the article is still original until it is properly disputed (Riley, 2005). It is, therefore, a good and reliable source of information. According to Warren et al. (2011), the color affects system was scientifically validated at the university and found to be authentic, therefore, it is a scholarly article. Also, her book ‘The Beginners to Colour Psychology’ was co-authored by Chris McManus who is a professor of psychology at the University College of London (Amesa, 2005).
Attrill, M., Gresty, K., Hill, R. & Barton, R. (2008). Red shirt colour is associated with long-term team success in English football. Journal of sports sciences, 26 (6): 577–582.
Labrecque, L. & Milne, R. (2011). Exciting red and competent blue: The importance of colour in marketing. Journal of the Academy of Marketing Science, 9(3), 201-218.
Riley, & Amesa, C. (2005). Color Codes: Modern Theories of Color in Philosophy, Painting and Architecture. Hoboken, New Jersey.
Warren, D., Aluda, R., Barton, & Aliaza, R. (2011). Evolutionary perspectives on sport and competition. Applied Evolutionary Psychology. New York: Oxford University Press.