The USA population tends to have a lot of common characteristics, which allows thinking of it as a single unit with similar demands. However, in order to make Company W able to obtain the most profit from its sales and gain a competitive advantage, it is critical to pay attention to individual differences that define its targeted population located in Chicago, IL. The company offers snack foods, so its Marketing, Sales, and Production Departments are likely to be interested in various dimensions, including employment, income, family type, and preferred means of transport.
Considering changes between the US and Chicago populations, Company W can have an opportunity to adapt its strategies so that clients become more loyal, and the company obtains more significant benefits. For instance, it is critical to pay attention to the fact that almost everyday employees spend more than 10 minutes driving to their workplaces and have an opportunity to eat some snacks (“Reports for the USA,” n.d.; “Reports for zip code 60614”, n.d.). A lot of individuals work at home, but the majority is occupied in offices so that they do not have enough time for lunch. However, regardless of the US tendencies, the number of families with children in Chicago reduces so that it may be more advantageous to think of males as one of the main groups of the targeted market. Thinking about Chicago, it is also important to remember that many people have high earnings, which is not peculiar for the USA. Unfortunately, they tend to be not very interested in the products offered by Company W. Thus, it is significant to reconsider the ways the targeted market is approached.
References
Reports for the USA. (n.d.). Web.
Reports for zip code 60614. (n.d.). Web.