In the field of marketing, there is a wide variety of job opportunities available, each with its own unique set of requirements and characteristics. For the purpose of this research report, I have chosen to focus on the job of a digital marketer. The average number of applicants for a career in digital marketing is around 50-100 per opening. The starting pay for entry-level digital marketing positions is around $40,000-$50,000 per year (Adnani & Hamou, 2020). Digital marketing job openings are most commonly found in large cities and in the technology and advertising industries (Lilien et al., 2022). In terms of graduate school, the average GPA for a Master’s in Marketing program is around 3.5, and the average entrance exam score is about 600 (Langan et al., 2019). The acceptance rate for these programs is approximately 30-40%. Based on this information, my chances of being accepted into a Master’s in Marketing program are moderate. To increase my circumstances, I need to work on improving my GPA and test scores.
After conducting research and considering my own personal interests and strengths, I have decided that I would prefer to work in a B2C organization. I enjoy working with and connecting with consumers, and I believe that my skills in communication and consumer behavior would be well-suited for this type of work. Some organizational characteristics that have influenced my decision include the ability to have a direct impact on consumer satisfaction and the potential for innovation and creativity in marketing strategies. Some potential employers in the area where I would most like to live that focus on B2C markets include Amazon, Target, and McDonald’s.
References
Adnani, D. N., & Hamou, N. (2020). State of play of digital marketing and digital transformation. Strategy & Development Review, 10(1), 138-155. Web.
Langan, R., Cowley, S., & Nguyen, C. (2019). The state of digital marketing in academia: An examination of marketing curriculum’s response to digital disruption. Journal of Marketing Education, 41(1), 32-46. Web.
Lilien, G. L., Petersen, A. J., & Wuyts, S. (Eds.). (2022). Handbook of business-to-business marketing. Edward Elgar Publishing.