Today, many individuals are interested in escape rooms for different reasons: to have fun, initiate a business, or improve the already chosen methods of work. ConFundrum Escape Rooms is one of the companies that introduce such interactive services in Idaho Fall, Idaho. The staff aims to provide fun for citizens and create possibilities for families, friends, and other groups to spend some time together. The sector of live escape games has already undergone significant growth in terms of various clues, puzzles, and environments during the last several years (Lama, 2018). ConFundrum’s case proves that causal research might play an important role in the company’s success in developing new rooms based on clients’ recent interests and desires.
Causal research is also identified as an explanatory study to evaluate situations and human behaviors and underline the cause-and-effect relationship. In marketing and other spheres of business, causal researchers seek to improve working processes and create new approaches and plans with the help of which benefits can be achieved. It is not enough to choose a topic and gather some credible information about what people want to see or use and how to implement changes. The idea of causal research is to show how one factor affects the environment and what decisions need to be made with minimal losses or low costs.
At this moment, ConFundrum is not the only organization in the chosen escape game business, which means that its employees should work hard to obtain a competitive advantage and attract more customers. On the one hand, it is necessary to retain repeat clients and impress them with new ideas and rooms. On the other hand, it is likely to find more new people and demonstrate a high level of services and reveal the worth of escape activities. In addition to solving puzzles, cooperating, and finding clues, individuals want to admire the offered graphics, interesting plots, and memorable events (Lama, 2018). Thus, causal research helps the team understand what their clients expect at the moment regarding new trends, movies, and ideals.
There are three critical outcomes of causal research for the ConFundrum’s staff: the introduction of new rooms, the choice of appropriate equipment, and staying in trend. When employees begin investigating society, they focus on their interests, preferences, and expectations. Communication with people, online surveys, and interaction with regular customers are the elements of causal research to understand what ideas can be beneficial for new rooms. Technological progress also affects the escape room business, and ConFundrum should learn what things need to be added to their games. Finally, many modern people are obsessed with new movies and other media stories. For example, Marvel or DC films, recent TV shows, and even books may be researched to make similar rooms and invite people to join the world they like to observe on their screens.
In general, ConFundrum Escape Room is a company that has a variety of options to improve its work and cooperate with different customers. The role of causal research in its success is vital because this step helps find out new trends, learn people’s behaviors, and create new rooms and quests. There is no need to stop attracting someone’s attention when all rooms are reserved. In the escape room business, competitions are regular, and the organization should conduct causal research, investigate people, and generate captivating ideas in new spaces.
Reference
Lama, A. V. (2018). Millennial leisure and tourism: The rise of escape rooms. Cuadernos de Turismo, 41, 743-746.