Sales promotion and management of sales communication with the potential and existing clientele is vital to raise the sales performance of the company. Marketers should therefore be aware of these two aspects if they intend to be fashionable in current markets as this can be through the effectual development of ads and sales campaigns.
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The promotional mix consists of all activities interrelated to sales promotion, selling, advertising, direct marketing, and public relations (Bruch); promotion is an action of enticing customers through the use of the above five numbered categories. The promotion strategy ought to be urbanized to achieve the company’s goals, this is because promotional activities are improbable to be efficient unless they shape unified and incorporated promotional plans (Bruch). The key role of the marketing plan is the decision made on how this promotional mix will be implemented.
The element of the promotion mix which needs superior attention is advertising because ads are the ”lubricate that impels the promotion” (Bruch). Ads are employed to build awareness to the potential customers, converse advantages, and to deliver convincing reasons why potentials customers should take advantage of promotion (Bruch). Advertising, therefore, plays a major role in attaining goals and provides ways of measuring results; also, ads enable companies to build clientele trust through the creation of high-quality brand (Bruch).
Bruch, L. “Promotion strategies, 2006”. Web.