Need to write a case study on Samsung? Challenges faced by Samsung company are fascinating to explore! Check out this essay to get interesting ideas related to Samsung company. Problems and solutions related to its quality issues are explored here in detail.
Samsung Challenges: Introduction & Background
Samsung is one of the leading manufacturers and distributors of electronic products in the world. Over the last ten years, the firm has experienced impressive market growth because of its marketing strategies. According to Chang (64), Samsung has become the leading electronic firm in the global market because of the pricing and market communication strategies. Most of its high-end products are fairly priced compared to those of its major competitors such as Apple Inc. it has also learned the art of communicating with its clients in the market. However, the firm is now facing a number of challenges that may affect its profitability in the market. In this paper, the researcher seeks to analyze the main challenge that this firm is currently facing.
According to Bradley and McDonald (117), the biggest marketing challenge that is currently facing the firm is how to sell its Smartphone to organizational buyers. This is considered the main problem facing Samsung Inc because organizational buyers no longer trust its products. In order to succeed in the current market, Samsung cannot afford to ignore this market segment. Chang (32) says that organizational buyers are becoming important to firms because of their purchasing power.
Many firms are now using Smartphone and other related electronic gadgets to address various activities. Multinational corporations rely heavily on these devices to monitor the operations at various branches across the world. Firms such as Blackberry and Apple have remained very successful in marketing to the organizational buyers. However, many firms have rejected Samsung devices citing a number of reasons.
Challenges Faced by Samsung Company: Security Issues
The major reason why Samsung smartphones and other communication gadgets are less popular among organizational buyers is because of the issue of security. Samsung’s Smartphone runs on Google’s open-source Android OS. This operating system is more vulnerable to viruses and can easily be hacked as opposed to that which is used by Apple Inc and Blackberry. According to Butow and Watson (29), the chief executive officer of Samsung admitted that the operating system used by the firm’s Smartphone has a number of security problems. This confession came after complaints from some of the organizational buyers who had used the Samsung communication gadgets. These customers complained that their data was easily breached because of poor security system. They also complained that they were slowed in their work because of the constant malware interference every time they went online.
Samsung Company Problems and Solutions: Regaining Trust
The complaints have earned Samsung a negative image in the market. Organizational buyers no longer trust their communication gadgets. As Doole and Lowe (78) say, firms highly value the security of their data. In order to have a competitive edge over market rivals, it is necessary to have superior marketing and production strategies. Such strategies should not be accessible to rival firms. To do this, these organizations need communication gadgets that can protect their internal database even when it goes online. However, it has been proven that Samsung gadgets cannot offer this security.
The breach of private data by third parties can cause serious consequences depending on the database that has been compromised. Sometimes hackers may destroy important files that are needed for normal operations. When this happens, such a firm will be grounded until such a time that the mess can be addressed. In order to win the trust of the organizational buyers, Samsung will have to address the weaknesses that have been identified in its communication gadgets. It may take longer to win back this trust, but it is the only way of addressing this marketing problem.
Works Cited
Bradley, James and Mathew McDonald. The social organization: How to use social media to tap the collective genius of your customers and employees. Boston: Harvard Business Press, 2013. Print.
Butow, Edwin and Linnet Watson. My Samsung Galaxy Tab 4. Hoboken: John Wiley & Sons, 2015. Print.
Chang, Samuel. Sony Vs Samsung: The Inside Story of the Electronics Giants’ Battle for Global Supremacy. Hoboken: John Wiley & Sons, 2011. Print.
Doole, Isaac and Richard Lowe. Strategic marketing decisions in global markets. London: Thomson Learning, 2005. Print.