Introduction
Sexual health products have continued hitting the market at a big rate. This is because a lot of people want to have a healthy sexual life. In fact, a lot of advertisements on sexual health products portray some characteristics of good sexual health. These advertisements capture incidences that show some couples who lead a healthy sexual life. Therefore, the prospective customers are attracted to these advertisements, and they are ready to buy and use these products.
Vigor-Ex
The advertisement of this product is found in the link on the internet. This image can also be found on the advertisement sections of medical products online. This product is used to enhance men’s sexual health. It takes care of men’s sexual issues by attracting men to sex, increasing their libido, and increasing their lasting time during sexual intercourse.
The product appeals to the issues of human sexuality, and thus, any man who feels the urge to increase his sexuality, will buy this product. The customer examines his sexual health and feels the need to purchase the product. This is because the product deals with a variety of sexual issues and the customer may feel that he lacks one or few of the things advocated by the product.
This is a marketing strategy that can attract a lot of customers. This is because the problem of sexuality is common in the society. A product that promises to revitalize the sexuality will attract a lot of customers. Therefore, through this, the product realizes its goals.
The Circles of Sexuality in the product
This product contains all the five circles of sexuality as published by Advocates for Youth in 2007. First, the product contains aspects of sensuality. The models used on the face of the bottle have come into terms with their bodies, and they have also come into terms with the bodies of other people.
This is because they are naked, and they do not seem to mind about that fact; they are comfortable. In this product, the models are exercising their feelings through their senses by touching and kissing each other. They are looking at each other as they touch; thus, they are very sensual. The pose exhibited by the models is very attractive to couples. The pose is meant to suggest to the consumer that the models are sexually healthy. The customer visualizes himself being in the same position as the model.
The image on this product features a naked man and woman in a very intimate moment. The two people are kissing, and this attracts the customer’s attention; it makes the customer want to experience what the two people are experiencing. The product also shows some aspects of intimacy.
The two models featured are holding each other closely, and this shows that these people care for each other; there is some emotional closeness between the two. People need to feel close to other people, and this product shows that it connects people both physically and emotionally. For sexual health, couples in a relationship must be able to connect both physically and emotionally. The customer gets the feeling that this product will add his intimacy.
The product shows the importance of sexual health and reproduction. The product is designed to increase the sexuality of men, and this is a key to reproduction. The image on the product bottle features a man and a woman; the two are raw materials for reproduction. They are in a close sexual position, and it can be inferred that the two are in a sexual activity.
The product description shows that it can increase the sexual performance of men; thus, it increases the sexual health between men and women. The advertisement emphasizes to the customer that taking care of reproductive health is important.
The advertisements of sexual health products, enables one to have a sexual identity; be it a man or a woman. This is because the advertised product features models that are in terms with their sexuality. The models have attained their sexual identity. This is because the two people are confident enough to show their bodies on this product bottle.
The message conveyed by the product is that any man with sexual problems will be able to get rid of these problems by using this product. Any man who uses the product will become like the model in the picture on the bottle. This man will become confident and developed sexual identity by using this product. The product calls men to determine their sexual identity through buying and using this product.