Introduction
This essay is mainly about a shopping mall I visited recently. It includes the setting of the mall, choreography in the movements of people in the mall, developments of hierarchy of space in the mall etc. I have also included a description of reactions of a few people while I was walking in a beach.
Setting of the mall
There are two entrances to the mall. First one is near the car parking area in the left side of the building and the large entrance is in front of the mall. This large entrance is beautifully decorated to attract people who pass through the road. There are two exits also; one on the right side of the building and the other one in the entrance near car parking area. Security guards have been placed near the entrances and exits.
The shops are arranged in a circular shape inside the mall. There is a wonderful statue at the center of the circle. Six floors are there in the mall and each of them is specially arranged for selling different kinds of articles. Four elevators are arranged around the circle.
First floor is particularly arranged for selling food items. The right side corner is reserved only for ATMs. Second floor locates clothe stores. Different brand names have been advertised on the walls of these stores. Ornament shops are arranged on the third floor. There are separate shops for ornaments from different countries. One side of this floor consists of shops for selling antiques. There are four such shops on this floor. Fourth floor is specially designed for kids. Some of the shops are for kids’ wears and some others for toys. The last floor is for selling electronic goods like mobile phone, computer, etc.
The walls of the building are painted with different dark colors. Small and big advertisement boards are hung on the walls. But the advertisement of a telecom service provider is larger than all others. It is placed opposite to the main entrance. All shops have more than one security staff.
Choreography of movement of people inside the mall
There are significant changes in the movement of people inside the mall. Number of youngsters is very high compared to other age groups. Only very few people come to the mall with intention to buy something. They purchase whatever they want and go back. But most people talk each other and visit shop by shop. Their intention is not only to purchase something but they also want to enjoy the place. Some people come with kids and they make use of the baby carriers which are available in the mall. The crowd is comparatively big on the first and second floors. Visitors walk through these floors very carefully and slowly to avoid collision.
Developments of hierarchy of space
The arrangement of floors of the mall is made with certain intentions. The first floor is allowed for supplying food items for the convenience of the customers. This is the space where large number of customers can be expected. As the shops are arranged around a circle, it is possible to view all of them standing in the middle of the circle. So, it is very easy for the customers to locate the shops that they want to visit.
Reactions of people while I move into a different place
I observed a few people while I was walking in the beach. The reactions of people were quite different from people in the mall. In the beach the people concentrated in interacting with each other. They did not want to purchase anything. Some people just looked at me for a moment while they were chatting with each other and they continued their activities after understanding me as an unfamiliar face.
Conclusion
Setting of shopping malls and hierarchy of spaces in the mall are something which should be done carefully. It should be in such a way to satisfy different kinds of customers. Behavior and movement of people inside the shopping mall is quite different from other places.