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Should Harlequin re-enter the single-title business? Case Study


Harlequin is a publishing industry that has been publishing books for a long time. The major types of books that are published by this industry are educational materials and romance novels. The industry was founded in the year 1949. In the 1970s, Harlequin was the world best and largest publisher of women’s series romance fiction books.

The books are of different types of romance, ranging from inspirational, traditional to sexy romance. The industry had created the worldwide library because of the growing single-title market. This was a good opportunity to the authors, who had their work published by Harlequin. This did not last for long since the worldwide library did not know exactly the books it was dealing with.

Harlequin has reconsidered the thought of re-entering the business of single-title books. This will be a good decision for the Harlequin enterprises to make considering that; it is one of the largest and well-known publishers of romantic novels. The business of single-title books will raise the income of the industry.

This is because, most of the best and well-known authors will always want to be associated with the best selling publishers, where they can have confidence that their work shall be well marketed. Thus, re-entering the single-title business will enable Harlequin to regain some of the most prominent authors that it may have lost after the collapse of the worldwide library.

As long as Harlequin continues with the business of publishing the diverse series of romance books, there would be no harm of re-entering the single-title business. The company is a large publisher, and as we know, large businesses are well suited to undertake their operations on a broader basis. If the single-title business thrives, it will be to the benefit of the Harlequin enterprises as a whole.

On the other hand, if the single-title business does not thrive, not much shall be lost since other romance series books shall continue to sell as it has been. This shows that, the whole business venture shall not collapse. In business, it is all about taking risks and hoping for the best outcome.

If Harlequin has to re-enter the single-title business, it also has to consider the distributor and sales organ of the books. This is because, previously, the worldwide library did not recognize what the imprint was all about. The MIRA can be launched and be given the task of selling the single-title books.

Since a lesson has already been learnt from the collapse of the worldwide library, the MIRA can apply any tactic that was not used by the worldwide library. It can also avoid the methods that were used by the worldwide library.

Since single-title women’s fiction novels required more mainstream distribution, which was not achieved during the era of the worldwide imprint, the MIRA can focus a lot on distributing the books once launched. This can best be done through introducing, MIRA outlets in different countries for the easy access of the single-title books by customers of different countries.

For a new start, Harlequin can first start by offering greater discounts to all potential authors to encourage them to collaborate with them. This will attract more authors and the business will have greater chances of thriving. Thus, it would be a wise decision to make in re-entering the single-title business.

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IvyPanda. (2019, May 27). Should Harlequin re-enter the single-title business? Retrieved from https://ivypanda.com/essays/should-harlequin-re-enter-the-single-title-business-case-study/

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"Should Harlequin re-enter the single-title business?" IvyPanda, 27 May 2019, ivypanda.com/essays/should-harlequin-re-enter-the-single-title-business-case-study/.

1. IvyPanda. "Should Harlequin re-enter the single-title business?" May 27, 2019. https://ivypanda.com/essays/should-harlequin-re-enter-the-single-title-business-case-study/.


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IvyPanda. "Should Harlequin re-enter the single-title business?" May 27, 2019. https://ivypanda.com/essays/should-harlequin-re-enter-the-single-title-business-case-study/.

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IvyPanda. 2019. "Should Harlequin re-enter the single-title business?" May 27, 2019. https://ivypanda.com/essays/should-harlequin-re-enter-the-single-title-business-case-study/.

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IvyPanda. (2019) 'Should Harlequin re-enter the single-title business'. 27 May.

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