Introduction
Organizational success is anchored in various services and activities that a firm provides. Airline companies are in a service industry, and their success is measured by the quality of services offered and consequent customer satisfaction rates. SIA has been ranked as the best airline with countless awards. Therefore, SIA has gained competitive advantages that have significantly contributed to its success in the industry. SIA’s success in the airline industry is owed to the various unique and quality services offered by the company.
Ingredients of Success
SIA is dedicated to excellent services that lure and retain high-spending business travelers. Some of the excellent services offered include the provision of vintage wines and gourmet foods, among others. Additionally, the airline has dedicated and cordial air hostesses who provide quality services to the clients on board (Jick, 2011). The services offered by SIA are attractive to clients who are convinced to purchase premium services. Furthermore, the availability of cordial air hostesses leads to the establishment of a friendly traveling environment (Walters et al., 2021). Consequently, many travelers prefer SIA to other airline companies that have poor services.
Moreover, SIA’s continuous service improvement strategy played a significant role in its success. The company improved its services as it expanded, recording high profits. SIA’s hard work is consistent with the Bible’s provision in Proverbs 14:23. Working “heartily” as in all labor, there is profit (You Version, 2019). The adopted strategy was a three-pillar plan with superior in-flight services, the most modern fleet, and outstanding ground services at its core. Consequently, the organization could address any challenges faced by flights when on air and ground. The continuous service improvement strategy helped boost clients’ confidence and satisfaction. Therefore, the main ingredients of SIA’s success are excellent services and an effective continuous service improvement strategy adopted.
Conclusion
SIA is one of the most successful airline industries owing to the strategic steps taken by the company. The firm’s dedication to excellence and quality services attracts more clients than any other airline company. SIA offers services such as vintage wines that are unique to other airline service providers. Moreover, SIA has adopted a continuous service improvement strategy that bolsters its profitability. Furthermore, the company can address its dominant challenges while recording profits. Therefore, dedication to quality and excellent services and adoption of a continuous service improvement strategy are the main SIA’s success ingredients.
References
Jick, T. (2011). Singapore Airlines Continuing Service Improvement. Columbia Business School.
Walters, G., Huck, L., Robinson, R. N., & Stettler, J. (2021). Commercial hospitality in tourism: A global comparison of what culturally matters.International Journal of Hospitality Management, 95, 102939. Web.
You Version. (2019). Ecclesiastes 4, New King James Version (NKJV). Web.
You Version. (2019). Luke 12, New King James Version (NKJV). Web.
You Version. (2019). Proverbs 14, New King James Version (NKJV). Web.