Diversity is a strategy that helps business premises to serve different types of people. As a telecommunications company, Sinclair Broadcasting Group (SBG) has proven its diverse nature through the various channels offered to different segments of its clients. In addition, gender equality is observed, although it is not as strong as it is supposed to be. In the current paper, the author responds to a number of commonly asked questions about diversity. Sinclair is used as a case study in responding to these queries.
Organizational Structure and Diversity in Sinclair
Like any other business, SBG is headed by a chief executive officer (Sinclair, 1997). The officer is the overall decision maker. A board of governors exists to advise the CEO or president of the company before making any decisions. As such, it is the executive officer who holds the powers to make principal decisions (Harvey & Allard, 2011). The president is also the chairman of the board of directors at SBG.
The composition of the board of directors and senior managers illustrates diversity at Sinclair (Sinclair, 1997). For example, every department has a head who is a vice president in the organizational structure. The diverse departments provide a varied environment in SBG in general. In addition, there are different female anchors working for the television stations.
Diversity of the Board and Management at Sinclair
Diversity in the board of management means that gender equality is observed. A number of women are found in the hierarchical organizational structure of SBG. The women serve as group managers and senior vice presidents. However, a comparison between the number of men and women at the various management levels reveals that male employees are dominant. The development raises a major issue that needs to be dealt with. In corporate governance, it has been established that the participation of women in senior management levels boosts financial performance of the firm. As Harvey and Allard (2011) state, a number of policies to nurture the advancement of women in business circles have been put in place in different organizations and countries.
The Diversity of the Target Market and Management at SBG
A company operating from different perspectives offers better ideas in policy development compared to a firm working with a single worldview. Another major advantage of diversity is improved service delivery. The different cultures depicted by employees from various socio-economic backgrounds help in understanding customers served by SBG (Harvey & Allard, 2011).
Defining a target market is important in establishing the needs of the clients (Harvey & Allard, 2011). Using this strategy, SBG strives to offer high quality services to the consumers. The diverse management team and employees from different backgrounds help in establishing target markets at SBG. What this means is that the diversity at SBG is reflected in the segment markets established.
Diversity and Future Career
A diverse approach to business and career is beneficial to the individual and to the company. One is able to explore the different cultures in the world. On the other hand, lack of diversity has not obvious harms to the individual or the business organization they are working for (Harvey & Allard, 2011). The only disadvantage is that the company remains stagnant. People will use the same ideas to deal with emerging problems. Learning new things about people and cultures changes the way a competitive firm like SBG operates. As such, every organization should insist on diversity in the workforce to enhance production.
Conclusion
The chief executive officer has the powers to make far reaching decisions at SBG. The board of governors provides support to this principal in carrying out their duties. Diversity improves service delivery to different people. Gender equality is one of the ways used to promote diversity in business. Women are known to improve the performance of a company.
References
Harvey, C., & Allard, J. (2011). Understanding and managing diversity: Readings, cases, and exercises (5th ed.). Upper Saddle River: Prentice Hall. Web.
Sinclair, J. (1997). The business of international broadcasting: Cultural bridges and barriers. Asian Journal of Communication, 7(1), 137-155. Web.