In any type of business, management is a crucial factor to consider. Management refers to a process of planning, directing, staffing, coordinating, organizing, reporting and budgeting of resources to achieve the organizational goals effectively and efficiently (Allan 1998). Whatever type of planning in management process needs self examine as far as strength, weakness, opportunities and threats are concerned (Allan 1998).
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The Sonoma Mission Inn and Spa is a business which major responsibilities are catering, group sales and booking events to their execution (Carbone 2004).
The hotel prepares departmental budget to ensure effective cost control. Sonoma Mission Inn and Spa establishes and maintains rapport with clients by conducting Post-conferences in favor of their exceeding expectations. Working closely with the Director of Sales and Marketing to prepare monthly forecasts requires SWOT analysis (Carbone 2004).
The strength for Sonoma Mission Inn and Spa includes;
- They have very experienced Professional managing directors.
- The hotel acquires funds from the government.
- It has a well established and functional website.
- The hotel has very well organized departments.
- Sonoma Mission Inn and Spa has well trained staff and representatives.
- The hotel has it own updated news and information from all over the world.
- The lodge has active worldwide and nationwide travel.
- It maintains good connections with its business partners (Goldberg 1993).
- The hotel is located in a unique city with amazing breeze and topography.
- It provides and develops creative, innovative, active, cultural, unique and diverse activities and events to its customers.
The weaknesses from Sonoma Mission Inn and Spa can be reviewed as follows;
- Funding towards tax revenue is generated by the hotel rooms.
- It has only four National offices.
- The traffic congestion in San Francisco might create a negative image when promoting the city tour packages.
- There are high expenses on lodging, food and advertisement.
- It does not attract travelers who do not consume wine and enjoy diverse cultures.
Whereas strength and weaknesses emanate from the Sonoma Mission Inn and Spa, the inn also has opportunities which are usually external (Johnson 2001). These opportunities are:
- The hotel improves relationships with it business partners.
- It establishes more offices nationwide and worldwide.
- The hotel creates and establishes its professional image to the public.
- Generally it improves its media appearances by marketing services.
- It gets more marketing and advertisement opportunities from other hotels and restaurants.
- It has very well stabilized online marketing technologies.
- It creates word of mouth marketing through its loyal tour operators and agents.
The threats of Sonoma Mission Inn and Spa are as follows;
- It has a very volatile competition thus booming traveling management companies to advanced internet technology.
- The individual travelers are growing at a very high rate.
- The clutter internet information increases the difficulty in promoting its business partners.
- There is a potential presence of bad rating on social networking websites from unsatisfied customers of our business partners.
In conclusion, managing is an essential activity in an organization through the managerial skills that vary within the organization level like the situation in Sonoma Mission Inn and Spa (McCrae 1999).
The call of managers and directors is to create surplus and to be productive with an aim of achieving favorable outputs from inputs used within a certain period of time (Siaw 2004).This help yield a high profit and attainment of the set goals.
Allan D.K. (1998). Retrieved from Business Source Complete database,3rd ed., New York: McGraw-Hill.
Carbone, D., & Pervin, L.A. (2004). Business driven technology, 11th ed., Chicago. The Los Angeles Times.
Goldberg, L.R., (1993). The structure of phenotypic personality traits, 2nd Ed. The New York Times.
Johnson P.R., & Clued O.W. (2001). Customer Experience Management Software, 2nd ed., Oxford Press.
McCrae, R.R., & John, O.P. (1999). The Customer Experience Management Concep,9th ed., New York: McGraw-Hill.
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Siaw, I., & Yu, A. (2004). Impact of the Internet on Banking Industry and International Management, 4th ed., San Francisco Press.