Online businesses allow customers to access products and services at their convenience. When operated professionally to meet the need of the customers and arouse concerns within a target population, it can make huge profits since there are reliable IT devices to enhance it. This plan develops a way to deliver a need demanded by the community around Abu Dhabi. It allows people to order special memories breakfast (SMB) for their personal use and as surprises to their loved ones.
Purpose
The SMB will meet the need of people living in and around Abu Dhabi. Ideas have been raised that people miss their breakfast after rushing to work. Like other places, punctuality is a fundamental virtue for employees in order to retain a good association with their managers. Therefore, SMB will be a business made to meet this need by providing an online channel where clients will order and pay for the delivery of breakfast meals at work or elsewhere. In this way, SMB discourages the cases of irregular feeding programs and unsubstantial eating behaviours. It will provide a unique solution to the working population as well as employment opportunities to the people living around these areas. SMB will meet the following objectives.
- To unveil the specific consumer requirements that will be fundamental in branding of the breakfasts
- To understand the marketing trends suitable for the end product and services
- To reduce the unnecessary costs associated with dummy products meant to test the general feel of the customers towards the meals
- To assess and validate the suitability of the products and delivery services in the target areas through integration of preference rates of the existing competitors in the market
- To estimate the number of potential customers of the proposed new business in order to understand the production plan
- To create awareness in the target market to enhance the quick selling of the meals
Product and Service
The key aspect is the components of breakfast that the business offers to its customers. In order to determine the most suited compliments of the breakfast, a survey can be conducted in the market to determine the interests of most workers. Otherwise, the daily orders made through the website will present the type of meals to be delivered at a particular address.
Target Consumers
Although the loyalty of customers ensures trust and preferences for products from a trusted company, it is vital to spread information so as people become aware of the presence of a product. Essentially, marketing fulfils vital roles in business profit-making because it informs and attracts customers towards buying a commodity (Cravens and Piercy, 2006). The process of marketing starts when the products have been produced and distributed to the shops. The need for the product is identified during inception, which allows a business to select, determine, and inform the target customers. The marketing plan involves four stages, namely product, promotion, place and price (Bradley, 2003).
First, the product is discovered together with its demands in the market. Secondly, the strategy is initiated to attract buyers through promotions and discounts. When considerable numbers of customers are attained, the value and cost-effectiveness of the products are stabilized. Finally, the efficacy and success of the process are measured, whereas the prices are adjusted according to their targets and demand.
However, the advances that have been made in information technology have huge impacts on the marketing process. For instance, social media is a cheap and efficient marketing strategy that reaches people throughout the globe. This implies that the prices of the products will be less due to low marketing costs. Moreover, the products are seen by people worldwide without time limitations. In the other marketing strategies, a person observes the product for some time before the product is no longer visible. For instance, advertisement through mass media and billboards has restriction based on time or location. Social media provides adequate information, does not limit time, and facilitates a broad location of access.
IS Role in Decision-Making
The study of marketing will be studied by seeking suggestion and information through online platforms where people provide ideas and needs. The data will be analyzed through the application of such software as SPSS in order to determine the viability of the process. In this regard, the statistical analysis will provide insight into the level of significance regarding pursuing the venture. Furthermore, the selection of clients will be limited by the websites while placing orders for breakfast. They will make decisions on their breakfasts depending on the meals availed within the website. Obviously, the support services will modify the website to fit the daily products and services available.
IS Role in Marketing
Social media and SMB website will be effective in serving the customers. For instance, the website can be linked to Facebook in order to create platforms that advertise the services being offered. Moreover, there will be ads to advertise the product on other food-related websites. The website will contain comprehensive information about the meals’ production and uses. The packing basket will also have a direct link to the websites in order to access the information efficiently and market other products through the internet.
The SMB website connects sellers to buyers through integrated and trusted systems of service that include transport of meals, search engines in the market, and packaging, among others. Most meals have fixed or proposed prices together with other descriptive information indicated on the sales’ websites in order to alert customers about products in a comprehensive manner. In addition, they have payment methods that accommodate most international money transfers involving internet banking services like Paypal, MasterCard, Skrill, and Visa, among others. Finally, their advertisement strategies are based on internet services and social media such as websites, Facebook, Twitter, and Google Plus, among others.
IS as Functional Support for the Business Processes
Customer satisfaction determines the relationship between the producer and consumer (Ali, 2009). The online services will be rendered by a support centre, taking calls and responding to customer inquiries at all times. They will ensure that the customers receive quality services at all times and confirm timely deliveries. If a customer is assured of quality with regard to the products delivered, then the company has an assurance of good relationships. However, the management of the relationships may be hard when there are problems in the quality of the product. The loyalty of the customer depends on the reliability of the producer.
The breakfasts will be marketed in various ways, including the use of mass media, social media, and billboards. The billboard will only be used within the production country and city. On the other hand, mass media will advertize this product for a period of one month to ensure that the information penetrates the country effectively. Finally, social media will keep updating the advertisement for the product as long as the breakfasts are in the market.
Conclusion
The formation of SMB will be a reliable solution to employees and managers in Abu Dhabi. It will make sure that problems associated with lateness cease while their feeding program is regular. This comfort will make SMB an outstanding business within this region.
References
Ali, S. (2009). Models in consumer buying behavior. New Delhi: Regal Publications. Web.
Bradley, F. (2003). Strategic marketing: in the customer driven organization. Chicester, West Sussex, England: J. Wiley. Web.
Cravens, D., & Piercy, N. (2006). Strategic marketing (8th ed.). Boston, Mass.: McGraw-Hill. Web.