The four pillars on which Starbucks’ strategy is built
The first pillar is mainly focused on quality. The firm seeks to stand out in the market by providing the best products to its customers. The second pillar enables the firm to deliver quality services to its customers, which satisfies their expectations. The third pillar enables the firm to improve the experience of its customers by offering them products in a relaxed atmosphere. This makes them appreciate the quality of products offered to them The fourth pillar makes the firm aware of the external environment it operates in. This enables it to organize its operations in a way that satisfies customers’ expectations within that environment.
Starbucks’ expansion in domestic and international markets and goal to “stay small”
This approach enables the firm to cater to the tastes of individual customers in areas where it operates. The firm seeks to develop mutually beneficial relationships with its customers to understand their needs and expectations. This helps the firm to monitor the quality of services it offers to its customers. The strategy to stay small gives the firm a chance to offer customers personalized services that take note of their backgrounds, personalities, and lifestyles. This makes the firm understand the behavior of its customers and how they influence different market patterns.
“The essence of the Starbucks experience lives in our passionate, caring partners. It’s really the people to people business”
The firm appreciates the role employees play in making it more competitive in the market. The firm makes its employees understand its mission, goals, and organizational values, which helps them improve the way they relate with customers. Therefore, this makes employees offer customers high-quality services. This approach enables the firm to build and sustain beneficial relationships with its customers. This strengthens the value consumers attach to the firm’s products. This approach makes employees more loyal to the firm’s corporate values which allows them to build positive relationships with customers.