For this discussion, I decided to focus on Unilever which is a multinational company of consumer goods, headquartered in the city of London, England. This organization’s products include food, drinks, cheese, tea, ice cream, baby foods, water, chewing gum, coffee, pet food, and many other different goods. Concerning this company’s strategic direction, it can be concluded that it has a clearly defined and specific strategy. This business believes in the power of sustainable business and desires to contribute to the creation of a world where every person can have a good life within the limits of the planet (“About our strategy,” n.d.). I resonate with the main purpose of this organization and wish more modern companies would focus on the concept of sustainability to ensure better living for the generations to come.
In my opinion, this company does not need to change its strategic direction. This claim is primarily based on the fact that this company’s main goal is to make people’s life better by providing them with high-quality goods as well as having a small impact on the environment they live in. In addition, the problems of climate change, global warming, and the extension of endangered species are becoming more and more relevant and significant. Therefore, by taking part in the sustainability movement, the company shows an example to individuals and encourages them to contribute to positive change in the contemporary world. That is why there is no reason to say that Unilever’s strategic direction needs modification or complete change. It is perfect as long as the organization does what it claims and cares about creating a better life for human beings.
Reference
About our strategy. (n.d.). Web.