Hitachi is a leading global electronic company commonly known as Hitachi Global Storage Technologies (Hitachi GST). It specializes in the manufacture of hard disc drives, external storage solutions as well as solid state drives. These components are commonly used to handle wide array of data. For instance, data can be generated, stored, processed, retrieved and also disseminated using these components.
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Additionally, this company also offers myriad of products, systems and services which are used in data management. Some of these products include electronic devices, information systems, power and industrial systems, financial and logistics services as well as consumer products.
Hitachi Company has a wide range of internal and external hard disc drives which offer a satisfactory storage capacity to meet the demand of tech savvy modern users. The drives therefore let one backup and synchronize important data. These drives are known to be reliable and fast enough in terms of speed thus meeting the needs of the consumers.
Hitachi has a variety of hard drives and each variety has unique characteristics. Deskstar T7K500 which is a 3.5 inch hard disk drive has a formatted capacity of 250 to 500 GB and works at a speed of 7200 RPM. The disc drive works under a temperature of between 0-60 degrees centigrade and a humidity of 8-90%.
The drive is made of sub-drives that are advantageous in that they require minimal running and spinning power and less cooling of the drive. It is also capable of spinning down drives that are not being used at a certain time. In terms of memory, the disc drives possess large Processing memory.
Hitachi disk drive
In addition to this, the drive possesses data integrity in that in case of power loss, Customers’ data is not lost. It has no preventitive maintenance and can withstand 50,000 Start and stop cycles. Moreover, it has a data recovery system. All these Functional characteristics make the device highly reliable.1
Another organization where the same innovative principle is evidenced is ‘Cake Crumbs’ in Denver. This is a three years old baking company with a notable expansion over the past few years. Apart from cakes, they also make salads and sandwiches. As a result, their supply market has widened with time.
They are dedicated to making their customers happy through their services that even involve making deliveries to customers’ residences. In addition to this, they make sure they share news about their products together with any happenings around. They are keen to customers’ suggestions and feedback.2
The shop has made use of a variety of ingredients sourced from the locality and this has consequently resulted to expansion of its menus to meet demand. Cake baking and decorations scientifically and visionary art forms are employed. The success of ‘Cake Crumbs’ can also be attributed to its creative, experienced, focused and professional employees.
- In summing up, it is imperative to mention that the invention of the Hitachi disc drives has contributed a lot to the growth of information technology.
- Its reliability, environmental adaptations, storage and memory capacity among other features increases its suitability across the board. As far as Cake Crumb is concerned, it is definitely an aspect to reckon with. Many businesses can borrow from it. Finally, the following measures are highly recommended: 3
- Introduction and distribution of the drives in various geographical locations.
- Sensitization of both active and prospect consumers through strategic marketing.
- Marketing of Cake Crumb products to other areas of Colorado and neighboring countries. The cakes can also be delivered to consumers within their localities in order to reduce physical distance.
- In addition, sustainable raw materials (ingredients) can be purchased from affordable or less expensive sources.
- It is important to utilize a lot of media attention techniques for marketing and sustainability. Mostly, the extensive use of social media by the Cake Crumb Company is positive and a good step for extensive marketing.
- Use of Hitachi disc drives that are relatively smaller in size.
The companies analyzed have several aspects in common. Most of the similarities relate to techniques of enhancing relevance and sustainability in the market. The following are some of comparisons that can be drawn from the two companies:
Both companies embrace creativity and innovativeness as key to remaining relevant in the market. Hitachi Company has drives that are customized and can meet the demands from tech savvy customers. Cake Crumb Company utilizes the social media as a way of capturing both existing and prospective customers.
This is creative because it places the company relevant for long. According to Chasser and Wolfe, companies must use available media attention techniques and unique characteristics to maintain their relevance. 4
The two companies have effective customer services. Cake Crumb company has a program that taps suggestions and feedbacks from the customers. The company then tries as much as possible to offer its customers some of their preferences as a form of retaining them. Hitachi Company has myriad of services, systems and products that are at disposals.
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This kind of variety ensures that customers can easily obtain what they actually need at any given time. The company also customizes some of its products to fit the taste and preferences of consumers. It is crucial to mention that good customer service is necessary in any business operation bearing in mind that no single business organization can remain relevant in the market without the positive input of consumers.
The two companies are well endowed with strategic business marketing as well as business connecting. The latter is a fundamental form of marketing any kind of company. Most importantly, the direction taken is mainly customer based. It seeks to analyze the needs, tastes and preferences of consumers and streamlining production accordingly.5
The use of social media and widening of the market by Cake Crumb is one way of moving closer to the targeted consumers who are supposed to understand the products being offered in the market and possibly make necessary choices. Hitachi, on the other hand, is keenly focusing on Corporate Social Responsibility especially in management of the environment.
Both companies have variety of products for their customers. The element of variety in both product and service portfolio has been utilized by both companies as a marketing strategy of not only maintaining their customers but also attracting new ones.
Chaser, Anne & Wolfe, Jennifer. Brand rewired: Connecting Branding, creativity, and intellectual property strategy. Hoboken: John Wiley & Sons, Inc, 2010. Estes, Jonathan. Smart green: how to implement sustainable business practices in any industry and make money. Hoboken: John Wiley & Sons, 2009.
Jose, San. “Hitachi Inspire the Next”. Hitachi. Web.
Lichtenthal, David. Fundamentals of business marketing education: A guide for university-level faculty and policymakers. New York: The Haworth Press, Inc, 2004.
Team Cake-Crumbs. Pie, “Beautiful Pie”. Cake Crumbs. Web.
1 San Jose, “Hitachi Inspire the Next”. Hitachi.
2 Team Cake-Crumbs. Pie, “Beautiful Pie”. Cake Crumbs.
3 Jonathan Estes. Smart green: how to implement sustainable business practices in any industry and make money. Hoboken: John Wiley & Sons, 2009,pp. 140-141.
4 Anne Chaser & Wolfe, Jennifer. Brand rewired: Connecting Branding, creativity, and intellectual property strategy. Hoboken: John Wiley & Sons, Inc, 2010.p. 62.
5David Lichtenthal. Fundamentals of business marketing education: A guide for university-level faculty and policymakers. New York: The Haworth Press, Inc, 2004. p.28.