Introduction
Taco Bell, the magnificent fast-food company, has over 5000 branches in the US. It has moved from the low rated fast-food companies in the earlier years, to be among the highly ranked fast-food companies across US. This has been achieved by proper planning and improvement of its products, in a bid to fight competitors.
Body
Once a person goes to any Taco Bell outlet, he is received with politeness by the employees, also called Service Champions. Moreover, they serve customers quickly and efficiently (in a few seconds), enticing them to come back many more times. In this way, they improve their responsiveness to their esteemed customers consequently giving them a lead over their competitors.
Reaching the current position has taken Taco Bell a great deal of service improvement, in a bid to outdo their competitors. They have also introduced new products such as the Crunchwrap Supreme that takes more time to prepare. Their employees, called Food Champions, are quality conscious and produce high-quality fast-foods. Consequently, their production cost is lowered, while their annual revenue increased to between $1 million to $ 3 million.
Efficiency of Taco Bell services has increased significantly. Moreover, they have screens that calculate time and indicate red when the set delay time elapses.
Taco Bell has significantly increased its production following the advancement in technology. This has led to efficient production of Crunchwrap Supreme, leading to increased sales thus increased annual revenue for Taco Bell.
Conclusion
Taco Bell has grown from a lowly ranked fast-food company to be among the top notch fast-food companies. This is as a result of proper planning and controlled strategies to provide high-quality products for its esteemed customers. As a result, this has given them an advantage over their rival fast-food companies. Consequently, the company has experienced efficient production and increased revenues.