Anyone who makes plans for months and years ahead and is responsible for their own life and the lives of their loved ones can take care of themselves. Health insurance helps you get professional help to avoid burning out financially in the event of a serious illness. Located in Riyadh, Saudi Arabia, The Company for Cooperative Insurance (TAWUNIYA) is a multi-line insurance provider. Automobile, maritime, property and casualty, medical, and engineering insurance are all available through TAWUNIYA, an insurance company that was established in 1986. This paper aims to analyze the company’s website to detect any inconsistencies.
As the largest and oldest insurer in Saudi Arabia, it retains its position at the top by keeping operations current with market changes and client needs. The company’s interface is appealing and easy to navigate. The tabs directly take the user to the desired insurance type. It is worth noting that the website provides all the details regarding pricing, plans, and terms. Furthermore, all contacts are listed at the bottom of the page to ensure easy connection in case any questions arise.
The beneficial option is that the website asks the user to enter their personal data, such as phone number, name, birthdate, and other details, to generate a price for the desired coverage. There is also an opportunity to provide healthcare insurance for the whole family. Nonetheless, it is impossible to add any other beneficiaries except a new wife or a newborn.
One of the most confusing aspects is that the website directly uses personal data. In some cases, it can be dangerous due to hackers’ attacks. Stealing private information is known as one of the most common crimes of modern times. Hence, if the website utilizes customers’ data, it should provide top-notch protection.
If a person does not work in the healthcare industry or is unfamiliar with insurance, the company will need to make some adjustments. Primarily, it is vital to reduce the use of insurance jargon in discussions and papers(Eckert & Osterrieder, 2020). Customers may not be aware of the official terms used to describe the coverage because they are unfamiliar with how this mechanism works. Moreover, they may not know how to use insurance in the event of needing to visit a medical facility. Therefore, they need precise instructions to ensure that the hospital they visit is eligible for reimbursement.
Additionally, it is essential to engage with customers regularly, rather than only when their contracts are about to expire. It is helpful because non-engaged clients may become lost while trying to determine how they can utilize coverage to pay for medical services (Sari & Syahriz, 2022). Some individuals struggle to embrace the fact that they can purchase insurance online and need personal assistance. Introducing additional avenues for customer communication regarding claims and inquiries about policies should also be implemented to ensure dense communication and customer retention.
TAWUNIYA is enabling its staff to work more productively by using more effective content management tools. Teams can now access data exactly when and where they need it, which frees up their time and focus on delivering high-quality services that increase customer loyalty and safeguard TAWUNIYA’s hard-earned market dominance. In general, since the company aims to provide a high-quality customer experience, the website does not have many inconsistencies that impede understanding the terms of acquiring insurance.
References
Eckert, C., & Osterrieder, K. (2020). How digitalization affects insurance companies: overview and use cases of digital technologies. Zeitschrift für die gesamte Versicherungswissenschaft, 109, 333–360.
Sari, S., & Syahriza, R. (2022). Analysis of efficiency and quality improvements superior products of Syariah general insurance at Pt. Jasindo Syariah Kp. Medan. Journal of Social Research, 1(12), 582-588.