Technology Solution
Every business must have its own brand, which is its unique identity. A brand, thus, is the face of the business to the outside world. It gives the business its desired impression to the world. To precisely articulate the unique services and products that an organization offers, it is important that it chooses a customized branding approach that will effectively communicate its message. One of the most common branding approaches is to use a logo that has the ability to leave a memorable and lasting impression on customers. Other than the logo, branding can also be achieved by enriching an organization’s website with robust content that guides customers accordingly. This ensures the credibility of the business in addition to ensuring that customers are satisfied.
Functions That Work
These are simple functions that can be accomplished even by individuals with not much expertise in website development. For a business website to be successfully branded, it is important that users should have excellent experiences when they visit it. One of the most effective ways of achieving this is through careful user interface design, which ensures that customers easily navigate through the website. Customers will always come back if the web structure is easy and straightforward. A site map will help search engines easily crawl the site to establish what the website is all about. It is also important to ensure that the website is designed in such a way that it quickens customers’ receipt of information through fast loading of pages. A well-branded website, thus, must not have unruly images, fancy flashes, and music or obnoxious videos popping quite often.
Functions That Do Not Work
These are functions that, although they will work for the user, require some level of IT expertise to execute them. An excellently branded website will make use of both HTML and CSS for content and design, respectively. These are code types that perform different functions but are crucial in branding a great site. A search tool ensures that a web page implements different search functions, including a search bar. It must also be noted that customers will access a business website from different browsers, including Firefox, Chrome, Opera mini, Explorer, and Safari. A website must be built in such a way that it is automatically compatible with all these browsers.
Reasons Why It Did Not Work
Some users assumed that the business website menus on the tablet and PC seemed to be different from that on mobile. This is particularly considering the fact that their mobile devices do not have sufficient space to accommodate all the desktop menus. The footer short menu was designed to ensure that users can directly navigate around the website without the help of the developer. Some users feel abandoned if they cannot have direct communications with the business owner, hence, experience difficulties. The business website has different social media links scattered in it. Some users find this confusing.
References
Hui, C. S. (2019). Assessing usability and functionalities website interaction design in Hong Kong secondary schools [Unpublished doctoral thesis]. The Hong Kong Polytechnic University.
Misiak, I. (2020). What website functionality means in 2020. Element Three. Web.
Sheridan, M. (2019). They ask, you answer: A revolutionary approach to inbound sales, content marketing, and today’s digital consumer. (2nd ed.) John Wiley & Sons, Inc.