A sustainable competitive advantage can be achieved in several ways to ensure the company is able to deliver its services better than other organizations. The two main strategies include service differentiation and information exchange. Tesla has already proved itself as a successful disruptor of the electric vehicle industry (Lang et al., 2021). Still, it continues offering the best innovative technologies for customers, and it is important to check the existing variety of customers’ needs.
Thus, the introduction of unique goods and services has to be a “number one” strategy for Tesla. Such steps as the analysis of the field, communication with people (potential customers), and the evaluation of recent technological achievements will help Tesla recognize new trends and its readiness to change something. Service differentiation is not about introducing a new exclusive idea but the ability to cooperate at different levels and use available information.
Another strategy is related to information exchange and knowledge promotion. Despite the desire to be all-rounded, only a few people understand the core vision of Tesla. Within a short period, the company has demonstrated success in multiple data-driven decision-making processes to enhance product management and information exchange (Lang et al., 2021). Now, it is high time to share its knowledge with other people. Therefore, Tesla should enhance free meetings and charity events to attract the attention of new people and demonstrate its intention to cooperate. When a person sees a service, asks questions, and has a free trial, the guarantees of a future purchase increase.
Tesla must establish a connection with society and prove that its futuristic technologies are closer than people could imagine. Service differentiation and a solid, informative background for customers are the two strategic decisions for Tesla at the moment. These steps are relatively inexpensive because much depends on how its employees work with current facts and implement them for competitive advantage.
Reference
Lang, J. W., Reber, B., & Aldori, H. (2021). How Tesla created advantages in the ev automotive paradigm, through an integrated business model of value capture and value creation. Business & Management Studies: An International Journal, 9(1), 385-404. Web.