Innovations do not always beneficially influence the way society lives. The fundamental problem of innovations is the fact that new technologic devices are likely to have some issues because of the lack of testing and the unpredictable nature of the device. The companies who pioneer innovations usually face not only the popularity and success of the market but also, some issues that they need to solve with the product. Tesla Motors is not an exception.
Although there are a lot of people who support the product and note that it is a product of the future, it should be stressed that unpredictable situations prove that technologies like a human being can make a mistake. The primary purpose of the paper is to provide an analysis of the article regarding Joshua Brown, the first victim of Tesla Autopilot.
The title of the article is Joshua Brown, Who Died in Self-Driving Accident, Tested Limits of His Tesla was published in New York Times on the 1st of July, 2006 by Rachel Abrams and Annalyn Kurtz. The authors of the article discuss an accident that had happened recently with a supporter of innovations and technologies, Joshua Brown, who used the Autopilot regime of Tesla and was killed in a car crash.
It is worth noting that Joshua Brown was a fan of Tesla Motors and posted several videos of how he drives electric vehicles. When Elon Musk, the CEO of Tesla Motors, replied to his post, Mr. Brown was the happiest person. He told his friends that he was amazed. After a couple of weeks, this man died in the accident. All the relatives were shocked. The authors of the article note that Mr. Brown became the first victim of innovations, the person who dies because of Autopilot.
The authors of the article are sure that the desires of Tesla Motors to test untested and manufacture unbelievable were shared by Joshua Brown because he was an innovator and aimed to keep pace with technologies. Tesla Model S with Autopilot is considered to be a technological breakthrough. It should be noted that Joshua Brown recorded how this vehicle successfully made maneuvers. However, the accident with Mr. Brown proved that technologies could also make a mistake just like a human being.
The article is related to innovations and marketing. Such accidents are the price of progress. It is significantly important to highlight that progress is impossible without challenges and difficulties.
In conclusion, it should be pointed out that innovations are not always advantageous. Tesla Motors changes the world and influences the way people view vehicles. Joshua Brown was a victim of innovations. However, one should keep in mind that it is impossible to create something new and forecast all the consequences.
Tesla Motors is the leading company that is associated with progress and innovations. Nevertheless, they cannot make it impossible and provide customers with the same level of security and confidence as ordinary cars. Innovations are not checked by the time, and it is the fundamental problem. Tesla Motors should continue the development and improvement of its electric vehicles because they are future.