The customers are usually provided with the ability to return the product in case it does not satisfy their needs or was defective. The rights of the buyers are protected and regulated by law. However, the customers are not the only group that can return the product. It is worth highlighting that the company can itself recall the product, in case the life or the health of the customers is dependent on the product, and some issues were discovered after the product was manufactured and delivered to the buyers.
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There is hardly an enterprise in the world that did not face the problem of returned or recalled products. Tesla Motors Incorporation is not an exception. The primary purpose of the paper is to discover the reasons the customers return the cars made by Tesla Motors and what is the purpose of recalling the product.
Tesla Motors is famous for combining innovations with the current market needs. It is worth noting that they are successful in it and have become popular nowadays. Although the majority of people drive fuel cars, Tesla Motors aims to foster the transition of the world population to sustainable energy and provide people with affordable and innovative electric cars. Globalization strategies and flexible marketing ideas help the company in the way of their goal accomplishment.
Despite the fact, that the cars developed and manufactured by Tesla Motors have already been successfully integrated into the society, and people value the product, it is of paramount importance to make an accent that their product, namely electric cars, was returned by the customers and recalled by the company itself. What are the reasons for such actions? First and foremost, one should consider the aspect of innovative technologies.
Tesla Motors cannot be compared to the giants of the automobile industry. The company was established only in 2003, and the first car was presented to the public only three years later. Tesla Motors uses new technologies and change the vision of people towards an understanding of what the car is. The machine made by Tesla does not require car service. This and other advantages of Tesla’s electric vehicle contributed to the fact that the product made by the company becomes popular every year. However, innovations are always risky. The reason the company recalled the product is security.
Providing a customer with a secure product is a fundamental concern of any company. In 2013, the Model S vehicles were recalled by Tesla Motors because of the fire hazard (Lienert, 2014). The company discovered potential issues with the battery, and thus, recalled the product. In 2015, the company discovered the issue of a faulty seatbelt in the Model S car. The company recalled 90,000 cars (Thielman, 2015). In 2016, the company recalled 2,700 vehicles of the Model X because of the insecurity of the third-row seats (Hull, 2016).
After multiple testing, the managers concluded that the seats can create a potential problem. As for the product return, there is hardly a person that was not satisfied with the vehicle. Thus, the customers prefer to have Tesla electric vehicle in the garage, not back in the store.
In conclusion, it should be stressed that even though Tesla Motors is a client-orientated and innovative enterprise, the products of this company can be recalled in case of the potential risk. However, it characterizes a corporation as responsible and caring for the customers.
Hull, D. (2016). Tesla Recalls 2,700 Model X SUVS to Fix Third-Row Seats. Web.
Lienert, A. (2014). 2013 Tesla Model S Charging Equipment Recalled. Web.
Thielman, S. (2015). Tesla Motors recalls entire fleet of Model S cars over seatbelt issue. Web.