Company Description
Apex Clean Energy specializes in building and operating utility-scale wind and solar energy facilities. A SWOT analysis is a strategic planning tool that Apex Clean Energy managers can use to do a situational analysis of the organization. The SWOT Analysis framework enables an organization to identify the internal strategic factors, such as strengths and weaknesses, and external strategic elements, such as opportunities and threats.
Strengths
One major strength of Apex Clean Energy is the firm’s presence in different locations within the US. The company has operations in more than 20 states in the US, where it offers green power to utilities, corporations, and the public sector (Apex Clean Energy, 2022). The long-term power purchase agreements indicate guaranteed income and expanding market share. The entity uses the North American Remote Operations Control Center (ROCC). ROCC is a cutting-edge technology used to manage more than $2.5 billion of operating clean energy assets, relying on extensive expertise in engineering, data analytics, safety, and site operations (Apex Clean Energy, 2022). ROCC ensures the business employs a best-in-class data management, reporting, and diagnostics system that enables its customers to realize customized insight into their renewable energy assets, thereby improving customer experience.
Weaknesses
The website access for the company does not lead the viewers or potential customers on how they can make an order or purchase from the firm. A better website is essential for developing a strong brand and access to company products or news, which improves customer relationships. Additionally, while developing photovoltaic (PV) cells for their solar panels, the company emits highly toxic emissions into the environment.
Opportunities
The world is transforming to reduce water, air, and greenhouse gas emissions. As nations are focusing on diversion to the usage of renewable energy sources, Apex Clean Energy can utilize its good credit rating to source funding to expand to other countries. There also exists an opportunity to retain a loyal customer base and the potential to solicit new customers from the firm’s existing good customer experience and reviews.
Threats
Introduction to debt funding poses an increased level of risk for the energy company. The $650 Million Green Debt Facilities offered to the company indicate a higher level of financial risk as it raises questions on the ability to meet its financial obligations and the risk of insolvent (Apex Clean Energy, 2022). Changes in how customers purchase goods physically as opposed to buying online could be a threat to the firm.
Reference
Apex Clean Energy (2022). Apex Clean Energy accelerates the transition to IPP through refinancing. Web.