Introduction
In marketing, an organization should always ensure that the products or services offered meet the needs of the customers. A product has to benefit the customer for the customer to be satisfied (Pulizzi, 2014). While one of the aims of a business organization should be to satisfy the customers, making profits should be the bottom line.
In other words, marketing needs to have a win-win idea, whereby the customer benefits and the organization makes its profits at the same time. Whatever the organization sells, whatever features are on the products, the packaging used, the warranty, as well as other services, should be beneficial to the customer (Kazmi, 2014).
This essay will focus on the benefits that the latest Apple iPhone offers to customers. The latest iPhone by Apple is iPhone 6. The paper will discuss the benefits that the iPhone 6 has to its customers by giving detailed information about iPhone 6.
The core benefits of Apple iPhone 6
Apple iPhone 6 is a gadget that has a number of benefits to its users. First, it is a gadget that has most of the features that customers are likely to look for when making a decision to buy an iPhone. The first and most important benefit from the phone is the ability to communicate.
Apple iPhone 6 has the Nano SIM ability. It is, therefore, able to make and receive calls and SMS on the GSM network. It also has internet connectivity, thus one can communicate through emails and other online means of communication.
The second most important benefit that the Apple iPhone 6 offers to users is its speed of processing data. The present world is changing fast and people need to move fast. Therefore, a gadget that will process data faster is what customers need. Apple iPhone 6 is also able to store a lot of data.
It is portable and one is able to access the information they have stored in the gadget from wherever they are. This offers convenience and efficiency. The other benefit is the fact that Apple iPhone 6 is able to use 4G, 3G, or 2G networks. This makes it easy for users to access the Internet.
Internet access is vital in today’s world not only for business purposes, but also for personal use (Apple Inc., 2014). Apart from these core benefits, the gadget is relatively cheap, given its features and the benefits that one can acquire from it. Therefore, the price of iPhone 6 is also a benefit on its own.
Product features
Apple iPhone 6 has many features that are beneficial to the customers. It is a gadget that has come with almost everything that a modern customer will look for. Its processing speed is 1.3 GHz. It has a RAM of 1 GB and an internal storage of 16 GB, 64 GB or 128 GB, depending on what the customer needs.
Its camera is 8 megapixels, has a flash, and a front camera of 1.2 megapixels. The gadget uses the iOS8 operating system, which can be upgraded to iOS8.1. It has a high connectivity, as it can connect to Wi-Fi, Bluetooth, GPS, and uses 4G, 3G, or 2G networks.
The iPhone 6 has a SIM, meaning that it can make and receive calls, as well as short messages. In addition, the gadget has a good display with a resolution of 750*1134 pixels and a touch screen of 4.0 inches. These are features that have a lot of benefits to the users of Apple iPhone 6.
First, the fact that it can make and receive calls and short messages means that it satisfies the communication needs. Communication is an essential factor in the global world. The gadget has the ability to connect to the Internet and increase Internet access to the customers (Apple Inc., 2014).
The world is tending towards technology and people need to be connected to the Internet. The gadget offers this benefit. Its processing speed gives it a competitive advantage. With 1.3 GHz, Apple iPhone 6 is able to process data at a high speed in a convenient manner.
Customers will prefer a gadget that has an efficient and a speedy data processing capability. Its RAM of 1 GB is also a competitive advantage. It enables the gadget to handle relatively many tasks at ago and still be efficient, without slowing down. The RAM further increases its processing speed.
It also has a 16 GB, 64 GB or 128 GB internal capacity, which means iPhone 6 is able to store a lot of data without having to rely on any external storage. Finally, the camera is just what any customer would ask for in an iPhone. With 8 megapixels, it means the Apple iPhone 6 is able to take clear photos.
The photos can be taken photos from relatively far distances without compromising the quality of the photos. In addition, it has a 1.2 mega pixels front camera that enables the user to take photos of themselves.
Packaging
The packaging of Apple iPhone 6 offers a competitive advantage on top of being beneficial to the customers. First, the package comes with a USB cable and a charger, both for free. The customer will not have to buy these items elsewhere.
This makes it convenient for customers as they get the whole package of whatever they need to have an operational and an efficient Apple iPhone 6. It is packed in a protective box, which prevents it from any damage. Its packaging is generally beneficial and gives a competitive advantage to the gadget.
Warranty
Apple iPhone 6 comes with a warranty of up to one year. In the event that the gadget gets damaged without being affected by any external factors, it can be returned to the factory for free repair or replacement. This is beneficial to the customers, as they do not need to worry a lot in case such an event occurs.
The customer will not spend anything for the phone to be fixed within the warranty period. It is a competitive advantage, as the customers will go for the iPhone 6 with the assurance that their money is not lost in case the gadget has a problem within the warranty period.
Other services
On top of the above mentioned features, buying an Apple iPhone 6 comes with some extra services. For instance, one can have some basic applications installed by the vendor for free. It is also possible to access the applications for free from the Android App Store.
The phone can also be delivered to the door step of the buyer, especially if it is purchased online. As mentioned earlier, the repairs will be free within the warranty period, after which it is possible to have the gadget repaired at reduced rates from any Apple agent.
All these are services that create convenience to the customer. They also enhance consumer confidence and establish a good relationship between the customer and the company, thereby giving Apple and iPhone 6 a competitive advantage.
References
Apple Inc. (2014). iPhone 6, Apple Inc. Retrieved from https://www.apple.com/iphone/
Kazmi, S. H. H. (2007). Marketing management: Text and cases. New Delhi, India: Excel Books.
Pulizzi, J. (2014). Epic content marketing: How to tell a different story, break through the clutter, and win more customers by marketing less. New York, NY: McGraw-Hill Education.