Remix will be a fast food restaurant. The restaurant will offer food such as pizzas, fried chicken, Doughnuts as well as chips. Similarly, the restaurants will also sell soft drinks such as sodas as well as fruit juice to its customers. The restaurant will be located in one of the city in United Arabs Emirates. The restaurant will be started as in form of a partnership between Ahmed and Ishmael.
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After establishing the restaurant in one of the major cities in United Arabs Emirates, the restaurant is expected to expand as a chain of fast food restaurants to other parts of United Arabs Emirates as well as across the border. The restaurant will be started using the money that Ahmed and Ishmael will raise from their saving as well as from a loan they intend to apply from a bank.
The money raised will be used to refurbish the premises they intend to rent to run their business. In addition, the money will be used to buy appropriate stock that is needed to start the restaurant. The money will help in making the restaurant appear appealing in order to attract prospective customers in large numbers.
General Description of the Business
We intend to venture into restaurant industry. I will act as the operational director, whereby I will use my vast acquired management skills to organize my skilled workforce to work as a team.
The vision of Remix is to become the leading fast food chain of restaurants in United Arab Emirates.
Remix restaurant will embark in offering fast foods to tourists as well as to those people that live in United Arab Emirates. The restaurant will provide foods such as chips, fried chicken, Doughnuts as well as soft drinks such as sodas and fruit juices.
Remix restaurant philosophy will be ‘Eat Healthy at an affordable price.’
The restaurant industry is still very young in United Arab Emirates. Initially, we will open a restaurant in one major city in United Arab Emirates and then extend our restaurants to other cities of United Arabs Emirates as well as across the border.
The Strength of the restaurant will be based on its very competent workforce. Having worked for McDonald chain of restaurants at management level, I have acquired relevant experience that I will use to help Remix compete well with other restaurants in United Arab Emirates.
The restaurant will initially operate in form of partnership. I opted for this form of ownership in order for the two of us to combine our financial as well as professional resources to maximize our chances of excelling in our new venture.
Remix restaurant will specialize in offering its customers fast foods such as chips, fried chicken, Doughnuts as well as soft drinks and other foods. Remix will try to diversify its menu in order to cater for all its customers.
Remix will use its competent marketing as well as sales team to market its products. The marketing team will conduct a primary as well as a secondary research in order to determine the tastes as well as the preferences of its customers in order to advice the production department accordingly.
The primary research will entail collecting appropriate data from its customers. On the other hand, the secondary research will entail the marketing team conducting a review of available literature about the strategies that other successful restaurants such as McDonald have adopted in order to succeed in the restaurant industry.
Remix restaurant will start as a fast food restaurant in the city of United Arab Emirates. The demand for fast food is very high within the United Arab Emirates. Remix restaurant will start as a partnership, but will expand later and transform into a public ownership enterprise through privatization. Through this process, the restaurant will get enough capital to expand its operations through mergers and acquisition.
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Remix customers will be mainly the rich residents of United Arab Emirates as well as those tourists who have visited UAE. Conversely, there are some of Remix customers who will belong to the middle class. Thus, Remix management will consider all these factors and designed appropriate menu for all categories of the anticipated customers.
Advertisement and Promotion
Remix will use its website to market its brand online. Similarly, the restaurant will use ads from the local TV to enhance the awareness of its brand within the United Arab Emirates.
The first Remix restaurant will be located in the one city of United Arab Emirate and afterwards other Remix restaurants will be started in other parts of the country.
Remix restaurant will get chickens, fruits, milk as well as vegetables from farmers in the United Arab Emirates. Other raw materials that will be needed will be bought from super markets that are nearby the restaurant.
The restaurant will have two directors Ahmed and Ishmael. Remix restaurant will also have an accountant who will manage the financial aspects of the restaurant.
The Restaurant will require approximately $ 50, 000 to start its operation. The directors will raise $ 20,000 while the remaining $ 30,000 will be raised from a from a bank loan.