The main idea, what is the key selling proposition across all communications?
The main idea is to employ marketing communications to help the ‘Clowning Around’ business to grow faster than ever before. This will involve using messages and related media to pass information and engage or communicate with the target audiences.
The key selling proposition across all communications is to create awareness, inform, and persuade customers to buy clowns or magicians for birthday parties, business events as well as private functions from the Clowning Around Company.
The Clowning Around organization intends to apply consistent brand messages across a myriad of marketing channels such as adverts, sales promotions, and PR, as well as publicity to make consumers loyal to its products.
Who is the target audience and why?
The ‘Clowning Around’ business targets individuals organizing birthday parties, business event organizers, and private function organizers. The company deals with clowns and magicians for birthday parties, business events, and private functions.
Therefore, the right clientele for the products supplied by the Clowning Around’ organization are the above mentioned target audience. They require clowns and magicians to satisfy their needs during their functions and events.
What is the main message per medium?
Advertising
The Clowning Around business intends to use advertising as one of the promotion tools to create awareness, inform, and persuade the target audience to purchase its products.
It also intends to use this medium consistently in order to keep reminding the existing customers that it provides products made particularly to satisfy their needs. There are several types of advertising readily available for the Clowning Around Company.
These include mass advertising, outdoor advertising, online advertising, and direct marketing ads. The advertising message will position both the product (clowns and magicians) and the company in the target audience minds’.
This will eventually motivate and make customers loyal to the products of Clowning Around Company making it increase its market share, and hence make huge profits.
The marketing managers of the Clowning Around organization will pay close attention to what the target audience needs, and then create an advertising message that engages and motivates them to purchase its products.
The advertising message will also be aimed at establishing the company’s brand within the minds of the customers.
Sales Promotion
The marketing managers of the Clown Around business intend to use sales promotions as a part of the promotion tools to encourage the target audience to recognize the brand, and become loyal customers.
This means that they will invest in creative services such as talent voices, graphic designers, photographs, and modelling among others to reach more customers.
The marketers of this business will hire professionals to do radio recording, coupons, and host contests among other events to promote the sales of clowns and magicians. They can also offer free samples to the target audience so that they can sample the products.
This will make them recognize the offers and become loyal to the business. The sales promotion messages will offer buyers an extra incentive to purchase.
They also enhance short-term goals such as grabbing market share from other competitors, seeking attention from new customers, and increasing consumption among others.
Publicity
The Clowning Around Company understands that it cannot survive on its own. It needs to interact consistently with the target audience (customers), employees, stakeholders, government officials, and the society.
Therefore, it will ensure that it gets involved in special events, news releases, community events, interviews, and charity events among others. During these occasions their representatives will pass a message to the viewers, and the target audience about the efforts it has made to satisfy their needs.
They can also use such opportunities to position the Clowning Around business by informing customers why they should purchase clowns and magicians for events from the company.
Engaging with the public can make the business attract a lot of customers, and make them loyal to the company and its products.