What do you feel Coca-Cola has to offer potential employees?
Coca-Cola, undoubtedly, offers a lot of opportunities to its potential employees; otherwise, it would not have become the leading beverage concern on the planet with a workforce of about 100,000 people. Therefore, there should be some objective reasons why the company has remained one of the most attractive workplaces for the past century.
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Firstly, one should point out that the famous brand itself is of considerable importance for an employee. Thus, a company that sells 1.4 billion drinks daily and presents an impressive advertising campaign naturally becomes associated with a trustworthy and reliable recruiter. While studying a list of potential workplaces, one is more likely to focus on the company, which has proved to show a successful performance for many years, than on a recently appeared firm.
Secondly, Coca-Coca has always claimed that its staff is of the primary significance of the company. Numerous public statements of their top leaders put a particular emphasis on the value of each employee for the company’s performance that, certainly, creates a positive image of a responsible employer. Thus, a wise human resources management (HRM) serves as a guarantee of comfortable and beneficial working conditions.
Finally, whereas the first two reasons might seem too general and slightly subjective, the company also has some constructive and realistic offers that attract people. The key advantage is, first and foremost, the promising career opportunities that Coca-Cola provides. According to the company’s report, the majority of successful managers who receive a promotion is younger than 35 years old and is relatively new in the company. It means that one is likely to realize the boldest professional ambitions in a five-year period. Therefore, the scope for promotion presents a solid argument for beginning one’s career with Coca-Cola.
How does this help Coca-Cola attract a quality workforce?
As has already been mentioned above, the principal aspects that attract potential employees are the brand, the HRM policy, and promising opportunities. Meanwhile, the company’s concern is not just the quality of its workforce but also its qualitative character. Thus, these three factors are essentially aimed at attracting the best professionals to maintain the excellent performance of the team.
As a consequence, every public appeal performed by Coca-Cola lays special emphasis on the qualities they expect their potential employees to possess. Thus, the statement from their official site is full of such evaluating nouns as “talents”, “experience and passion,” to name but a few. Therefore, the brand and its popularity set an initially high bar for its potential employees.
Furthermore, the HRM department has recently made a decision to make some alterations to their general strategy. According to Coca-Cola’s HR director, the company now concentrates on assisting its staff in career development. It has turned out that creating skillful and professional leaders is cheaper than engaging them from without. Hence, a potential employee is sure to receive the necessary training that is especially important for professionals who are frequently afraid the employer will not be able to provide the proper opportunities for self-fulfillment.
Moreover, one should necessarily point out that the bold ambition of the company claimed in their strategy for 2012 also have a positive influence on the attraction of the quality workforce. One feels more assured to find professional perspectives with a company that not just offers the prospects for career advancement but is also decisive to develop rapidly.