Restaurants have concepts based on what they offer to their customers. In fact, restaurant concepts of individual organizations differ since managers have differing objectives and goals for their businesses. This means that for anyone in the food and beverage business to be successful, clear guidelines must be set to ensure that they offer services to their clients guided by their restaurant concepts.
There are three classes of restaurants which include quick service, mid-scale and upscale. Quick services restaurants have quick services in their menu which involve quick preparations of food for their customers.
Many of their products are served to people who take them away since they do not have dinning places. They may be offering take away services and home delivery, as well. In most cases, they take part in preparation and sale of snacks and other dishes that are quick to prepare.
Midscale restaurants offer meals at medium prices and they have quite a large variety of products for their customers. In fact, they offer full meals at affordable prices hence remaining preferable to customers as they appreciate the value they get from their meals. Midscale restaurants can be designed to offer buffet where customers choose from several meals offered at a given price.
Customers may decide to choose a combination of meals at an inclusive price hence giving them an opportunity to have a combination of their favorite dishes. Finally, customers may be required to order meals at the counter and wait to be served by waiters at the restaurant.
This is very important because waiters use the situation to serve their customers with their hospitality techniques. Quality services may make customers come back to the restaurant for their favorite meals hence becoming useful for the organization in terms of acquiring market share. Upscale restaurants offer high quality products at very high prices.
Their customers enjoy quality foods hence attaining satisfaction which encourages them to keep going back to the restaurant. In fact, this differentiation in food industry is vital because people in different income brackets feel appreciated since they can walk into restaurants of their own choice guided by their financial ability.
Unique selling points that have driven the success of The Cheesecake Factory include the choice of right business for the right market. This means that one has to consider what is required in the market before getting into the actual business. The cheese factory has been able to develop strategies aimed at reaching to every member of the society.
If one starts an upscale restaurant among very poor people, the concept may fail since people cannot afford to pay high prices for their meals. Therefore, carrying out a marketing research is very crucial for business people intending to venture in food business.
The cheesecake factory makes sure that their restaurant offers quality food that is health conscious. This means that they offer nutrition guides for their customers, and prepare foods for people with various health conditions. This has seen their business succeed in a great way because customers value their health hence remaining faithful to the organization.
The organization embraces public relations with customers in order to encourage more people to come back for dishes in their restaurant. Finally, they have a record of consistency in their service provision. This is very important because customers remain assured that they can visit the restaurant for their favorite dishes at any time.