White papers and serious scientific researches are often significantly adjusted by the media for a more extensive audience. Frequently the central emphasis is shifted not to the content but to pull the reader with bright headlines and emotional coloring of the text. There is nothing improper with that, as different targeting demands diverse material. However, the text needs to remain informative, sufficient, and consistent with the source.
A good example is the comprehensive psychological article: Inferences about homeowners’ sociability: Impact of Christmas decorations and other cues. The work represents a thoroughgoing scientific investigation of the direct relationship between the house presentation and the attitude of its inhabitants to the community (Werner 279–296). The study compiles psychological portraits of diverse categories of people and considers a lot of external factors that can affect the impartiality of work.
The article incorporates specific keywords related to Christmas, which were used for publication on social media. It was represented on the News portal in a profoundly compressed form and with a distinct emotional range. The text was released specifically for the upcoming holiday and was intended to cheer people up, showing that home development can help boost happiness and friendship. The rest of the scientific paper was dropped as an irrelevant matter (Asperin and Nexstar Media Wire). The text did not have an informative purpose but served as a preamble to the following post about the storage of trees.
Thus, the main difference between a news portal and a scientific publication is the central object and the content. A wider audience requires a distinct style of storytelling with less dry facts and more emotions. It is better to post scientific articles or more comprehensive data on official websites, where the material will be available to a more targeted audience.
Works Cited
Asperin, Alexa M. and Nexstar Media Wire. People who decorate for Christmas early are happier, study finds. 7News, 2021. Web.
Werner, Carol M., et al. “Inferences about Homeowners’ Sociability: Impact of Christmas Decorations and Other Cues.”Journal of Environmental Psychology, vol. 9., no. 4, 1989, pp. 279–296.