Disney difference refers to a high class innovative strategy that aims at optimizing the value of contents in markets and other business platforms. It is backed by the relevant strategies that will see the Disney Company reap high profits from selling its literature. The whole business strategy employs great ideas that are profit oriented.
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Disney Company uses the Disney difference to ensure that its products are unique and of a high quality. The videos and books produced and introduced to the market by Disney Company are highly valued by the buyers due to the employment of the Disney difference. This way the corporate image is enhanced in the market and almost the whole market remains glued to the Disney products.
Thus, Disney Company ends up having the largest market share. The company can charge higher prices on their products and their customers will not complain but they will even be willing to purchase more of those items as they are the best in the market. The growth of Disney as a corporate body will be at a high rate due to the huge profits generated from the large market share associated with the company.
The uniqueness of the arts brought about by the Disney difference puts them at the top of a very competitive market. Most of their competitors tend to produce normal entertainment items that have nothing new and unique while Disney does all that it can to produce unique items. This ensures that Disney Company does not suffer from the strong competitive forces in the market.
Disney remains highly regarded in the market. The Disney difference strategy is one of the best strategies that if guarded well by the management will see the company rise to greater heights of success. The language barrier is one of the major problems that Disney Company is likely to face as a result of introducing the business in China and Russia.
As a matter of fact, most of the inhabitants of China and Russia do not speak English while Disney Company produces and sells most of the entertainment items in English language. It will be difficult to convince non English speakers to buy English literature. To counter this challenge, Disney can engage its personnel and some few inhabitants of the two places in translating the videos and books to the native languages of the two places.
This way most of the occupants of the two places will understand the literature and purchase it, otherwise the business will hit a snag. Management is another major challenge that the company is likely to face as a result of introducing business in China and Russia.
The business will have expanded and the managerial team will have to do more work. Hence, the company will be forced to employ more managers to curb this problem. The new managers should be vetted to ensure they are highly skilled and should then be distributed to the new business places with at least an old manager to be their supervisor.
It means that Iger views himself as the person who introduced the Disney difference policy that led to a major comeback of the Disney Company to the entertainment sector. Yes, it is part of being a strategic leader as it sets precedence for the junior managers and those to come after him.
They will always try to match his shoe and that way they will formulate better policies, evaluate the effectiveness of those policies and see them implemented to the letter. This way the Disney Company will always remain at the top.