Online Market Auction: eBay’s Global Strategy Case Study

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Companies have attempted to analyze and invent global commercial approaches through the presentation of various ideas. There exist a unique connection between organizational arrangements and competition in the universal arena. An examination of the domestic potential of an organization to generate competitive gains has also been done. The solution to an effective global strategy lies in the suitable construction and supervision of an organizational universal value chain. Most often than not, divergent requirements of universal integration against regional reactions are scrutinized (Wit and Meyer, 2010).

Online market auction has been the core competency of eBay. It specializes in initiating and recovering equipment that enhances information flow through the buyers and sellers a safe. eBay users engaging in assorted types of products are authorized to generate innovations base on the equipment provided. However, success has been attributed to various activities for instance technical know-how, reliability and improved rapport with client and supplier relationships. Besides, the company has further assured inventory and broadened the distinguished competencies for the products. eBay has helped businesses to link with other partners, therefore, selling products that would be less worth to them (Joyner, 2005 ). A firm with out-of-date products is most likely to sell them at a lower value as compared to a company that could sell the same products at a higher value on eBay, for instance, 70 cents to the dollar against 15 cents to the dollar.

The value of eBay is very inclined. It offers the necessary infrastructures for trouble-free business. Even though major technologies are consolidated, it is necessary to carry out business in local exchange as demanded by the need to keep consignment of products within the locality. It has centralized expertise for international coordination and decentralized constructions for transportation currencies and regional languages. On the other hand, there is a needs that eBay use local words to illustrate merchandise. In effect, these massive subsidiaries have been built up for autonomous states.

The majority of eBay’s value is virtual. Furthermore, the main objective is to generate virtual sites for trade. The idea behind eBay is to coordinate virtual contact among traders and their clients. The company has by no means dealt with any or part of the merchandise it sells. As earlier mentioned in this essay, eBay strives to raise a perfectly protected society through which consumers and buyers can trade in various physical commodities. eBay’s role in the process is basically to stimulate, preserve, and strengthen the virtual ties created by users that lead to the real exchange of goods. Each chain is based on the description of a company’s merchandise. eBay has allowed companies to operate globally with a lot of ease without necessarily having physical contacts with their clients (Perry, 2009).

eBay’s basic strategy has remained the same in the previous ten years. However, changes have been observed in the degree to which the strategy is executed. This is attributed to the fact that eBay has a comprehensive existence within the major market and the United States. Furthermore, the company has expanded its functions to accommodate other nations. No considerable transformations have been observed on the company’s spirited gain and the measures are taken to establish and guard those gains. In contrast, eBay leads to the development of new global industries that helps in improving business (Trites et al, 2005).

Local and universal growth is the core challenge experienced by eBay. This has been caused by the anxiety to react to regional settings by simplifying things for users while in their native countries and developing a centralized universal market. Therefore there exist need to invent various tools that would enable traders in one nation to easily access consumer in several other nations. This would include creating translation programs and polished payment structures that would enhance easy currency transactions between buyers and sellers. Another major challenge is working in a scenario of diverse government policies across nations. eBay has invested in setting regulations to its site for actions that breach regional policies and substituted with disclaimers and depend entirely on its traders to stand for regional policies. eBay will still have to deal with additional offensive matters (McGee, 2004). Mc Gee looks at one incident where a man infected with AIDS registered his remains, and another person attempted to auction fetus. Another person who was certainly not known presents a couple of hundreds of pounds for illegal drugs. Many clients on the other hand are unfamiliar with available delivery services neither do they understand the tracking systems (Kanfeld & Harver, 2005).

The dynamic feature of technologies and policies has resulted in an increment of the international organizational environment which has also brought with it a better variety of industries and schemes. The prospective business arena is anticipated to be densely colonized by a diversity of organizations ranging from organizations that trade regionally and globally as well as organizations that trade in fewer as well as others that trade in more countries. Possible projections into the future are also federal firms alongside associations of firms.

References

  1. Joyner, A. (2005). The eBay Millionaire: Titanium Powersellers Secrets for Building a Big Online Businesses. John Willey and Sons Inc. Hoboken. New Jersey
  2. Kanfeld, J. and Harvey, T. (2005). Developing eBay business for dummies. Willey Publishing Inc. Indianapolis, Indiana.
  3. Mc Gee, K. (2004). Heads Up: How to Anticipate Business Surprises and Seize Opportunities first. Gartner Inc. USA.
  4. Perry, B. (2009). CIMA Learning Systems Enterprise Operations. CIMA Publishers. Burlington, USA.
  5. Trites, G., Boritz, J., & Pugshy, D. (2005). E-Business: A Canadian Perspective for a Networked World. Pearson Education, Canada.
  6. Wit, B. & Meyer, R. (2010). Strategy: Process, Content, Context, An International Perspective. Cengage Learning. USA.
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