Modern communication is diverse and surrounds youth daily and, therefore, impacts the interpersonal communication of individuals. Today, people are free to access almost anything on social media. While some reckon it is customary to believe in everything they see, others are more cautious about the readily available information. Unfortunately, the modern media is filled with hatred and false claims, which are not filtered and negatively impact youth in Egypt.
To begin with, everyday people see advertisements, famous people’s tweets, and memes, so they are led to believe in everything they encounter. As we know, social media is made to attract users’ attention, and thus, adolescents might notice only the negative aspects which provoke their bad traits and increase their interest. For instance, advertisers might claim that smoking damages your health and, at the same time, insert the clip of a person smoking cigarettes. It is evident that watchers might not focus their attention on the end of the clip, stating, “Quit smoking, live better,” instead, youth happens to be unconsciously manipulated into acquiring this bad habit. (“Mohamed Salah is a Liverpool player and declares he is not smoking”) In fact, it is the main aim of paid promotion since it would increase cigarette distributors’ sales. Furthermore, such advertisements would be discussed among youth and impact a significant amount of people. Such manipulations can be traced in other social media variations like tweets, memes, radio programs, and television.
To sum up, modern communicative means yield only unfavorable impacts on the youth in Egypt since they tend to include damaging implications and undertones. Consequently, it leads to people acquiring bad habits and character traits that considerably affect their well-being on the whole.
Reference
“Mohamed Salah is a Liverpool player and declares he is not smoking”.YouTube. 2019. Web.