Introduction
With increasing levels of competition between corporations, it has become important for corporations to provide a package of products and services that have been precisely designed to help them (Companies) soar above their competitors.
Such a direction of increasing competition between companies is true within the airline travel industry. An important framework that can be used to improve and monitor the package of services that are offered to customers by airline travel companies includes; a framework of measuring the experience of customers that have used airline services in the past.
In promoting the package of services and products that it provides to its customers, the Emirate Airline company has been striving to gauge customer satisfaction as a means of monitoring and improving its products and services.
Among the approaches that have been employed by Emirate Airlines in monitoring the range of products and services that it provides to its customers includes the comparison approach.
Even without saying it, in some cases, it can obviously been seen that you are providing better as a corporation by just comparing the package that you are offering to the one that is offered by your competitors (Aviation Travel, 2011).
Here, important issues that come to mind include things like in flight Entertainment, the use of comfortable and modern fleets, and the accuracy of departure and arrival schedules among several others (Aviation Travel, 2011).
Considering the reality that has been mentioned above, the directors of Emirate Airlines have been striving to improve their products in a way that would accrue benefits to consumers.
Currently, the Emirate Airlines has been acquiring modern and comfortable fleets such as the A 380 (Garrow, 2004). Moreover, the company has been described to have one of the best in flight entertainment packages in the world; besides, emirate Airlines provides affordable and fast air travel to its customers
Of course, a direct and an important way of measuring the package of services that have been offered to customers by a corporation is to obtain the sentiments of the customers themselves (Garrow, 2004).
As such, the Emirate airline has created multiple channels where customers can present complains and/ or compliments to the company (Skytrax, 2011). Such complaints/ compliments can be communicated to the emirate Airlines via telephone, mail, Internet among others.
The Emirates website has especially provided a channel where customers have been able to communicate their feelings about the services that they have received from the airline. In a survey that was carried out by Skytrax in 2010, Emirate Airline was rated as the fifth best airline in customer satisfaction worldwide (Skytrax, 2011).
Competitive accreditation awards have also become a useful means by which the Emirate Airlines gauges the level of satisfaction from its customers.
It has been especially positive that the Emirate Airlines has obtained multiple accreditation awards in various spheres of its products over the years. From 2005 to 2010, Emirate Airlines has continuously been recognized as the Airline with the top flight entertainment product (Emirates Group, 2011).
Moreover, the airline has also been recognized as having one of the best systems of handling cargo; besides the airline (Emirate Airlines) has been top in accruing high quality workers to its customers.
In total, the Emirate Airlines has been able to obtain more than 400 international accreditation awards over the years (Emirates Group, 2011). Such accreditation awards have motivated the Emirate Airlines to strive in maintaining and improving the standard of its products that are offered to its customers.
Since the main aim of offering quality services and products to customers is to primarily enclose a niche of loyal customers in the competitive business world, an important way of measuring the effectiveness of advertisement and product quality relies on the number of customers that a corporation can obtain from a market (as a result of offering given products and using given advertisements) (Aviation Travel, 2011).
In the case of the Emirate Airlines, the company has been attracting an increasing number of customers traveling over many destinations worldwide.
Such success has been attributed to the innovative package of products that the company offers to customers, and also from effective advertisement approaches that have been employed by the company (Aviation Travel, 2011).
Among the important advertisement approaches that have been employed by the Emirate Airlines has been in the promotion of sporting events and also from magazine advertisements.
An important component of its products that has appealed to many air travel customers has been in efficiency and affordability.
Conclusion
The Emirate Airline Company has continued to curve for itself an increasing niche of customers from the air travel market over the years. Such a direction of success has resulted from a resilience in focusing on customer satisfaction; hence, providing a quality and competitive package of products and services to its (Emirate Airlines) customers.
As such, the Emirate Airline has been able to not only increase the number of passengers and cargoes that pass through its planes, It has also been able to win important international accreditation awards as a testimony to the type of products that it offers to its customers.
Reference List
Aviation Travel, 2011 Emirate airline customer Reviews [Online] (Updated 4 April 2011). Web.
Garrow, L. A., 2004 Predicting Air Travelers behavior. Journal of Air Transport Management, 10 (6), pp. 401-11
Skytrax, 2011 Top ten airlines in customer satisfaction [online] (Updated 5 may 2011). Available at: www. airportbug.com
The Emirates Group, 2011. Awards and Accolades [Online] (Updated 1 may 2011). Available at: http://www.theemiratesgroup.com/index.html?aspxerrorpath=/english/our-company/awards-accolades.aspx