The Gap Incorporated: Strategic Audit Essay

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Updated: Mar 1st, 2024

Introduction

The Gap Incorporated was developed in 1969 in California and later in 1988; the company was reincorporated according to Delaware Laws. The company is a retailer operating globally in the selling of both, men, women, and children products.

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Gap mission statement

Their mission is to keep moving as a result of the cooperation of talented, passionate, and dedicated employees in delivering shopping to their customers in order to meet their customer’s experience, expectations as well as giving them what they deserve. The company is committed to inspiring products and they ensure the product the best. The company is committed to sourcing from various countries by getting production schedules and placing orders from various factories. (Bobinski, 2005).

The company has many brands and when I marketing, each company’s brand is advertised either on commercial TVs, posters billboards among others.

When distributing the company’s distribution centers plays an important role in the companies operation globally, a factor that has made the company create many distribution centers of which some are located in Canada and the United States.

The company’s sales are dealt with by the company’s personnel who are trained about fashion, fit, and fabric to facilitate the dealing with customers needs and in order to help the customers in choosing what fits them best. This personnel can also be the sales associates, and their main role is to ensure that the customers are satisfied, not by just providing what they need, but by also ensuring that whatever their customers get fits them and ensuring their customer’s questions are properly answered.

Gap Inc. vision statement

The gap Inc’s vision is to connect with customers throughout the world and have shareholders in the countries where they are located. (Cragg, 2000)

Products &

The company is the retailer of men, women, and children’s personal wear.

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Brands

The company has various brands; these include the Gap Banana Republic, Old Navy, and Pipeline. All the brand’s targets at accommodate the presentation of people’s styles, by involving all the brands in meeting their clients’ desire by inspiring and creating various designs; by conveniently trying to operate with experience in the store and by relating with peoples mode of playing, working and living.

Each brand has specialized in what it offers. The Pipeline has assorted footwear brands. The brand offers fresh tips on the newest footwear styles.

The Banana Republic brand provides luxury brands for men and women. It offers a good and simple style. (Gap Inc, 1996).

The Old Navy brand always had a great fashion for men, women, and children. One can account for Old navy when in need of the fashion that is most current and with the prize that everyone can admire. The Gap brand offers culture-related clothing and accessories to their customers worldwide. It also acts as the main filler of wardrobe since it creates almost all types of clothing including pants, denim, and T-shirts.

Revenues

As a way of enhancing investors to make a decision about the company, Gap Inc has been sharing the latest information related to finances. The companies’ sales are released on press on monthly basis, as well as quarterly earnings on live conferences where the interested people can get the information live. The conferences are held on a quarterly basis and this information is either recorded or put in archives.

Organizational stakeholders

The Gap Incorporated consists of employees, suppliers’ customers as well as directors. The company is concerned with meeting legal requirements. The company ensures that the stakeholders, who in this case include, employees, suppliers, and customer’s demands are met, and the styles of the customers are analyzed to meet the customer’s experience.

CEO and Executive team

Here, the company goes not only to governance but beyond governance. Corporate governance consists of the Board of directors, Board committee, and executive stock owners. The Board of directors is involved with overseeing the company, directing procedures as well as control.

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The executive leadership team is involved with leading and the team basically focuses on executing the company’s vision and giving shareholders returns.

The team consists of representatives in all the brands, and a chairman and executive officer. This ensures that there is effective working in all the brands.

Size

The company operates many stores in United Kingdom, Canada, France, Japan, and Ireland. With this, the size of the company can be described as a large company in size.

To support the company’s growth the company keeps looking for better opportunities as well as analyzing the location of the available ones.

The Gap Incorporated’s first public offering was made at $18 per share and they traded on the New York stock exchange in 1976.

The company has a number of investor contacts that can be used by the company as well as the willing investors. These include Transfer agents, the company Real estate contacts, and the company investors relation.

This has made the company work effectively and maintaining their customers’ needs and styles worldwide.

Geographic location

The Gap Inc is located in various locations with its real estate and stores are on ocean avenue San Francisco California.

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Despite having branches in New York and Old Navy and the Banana Republic. (Gap Inc, 2008)

References

Bobinski, D. (2005). How a clear vision and mission leads to more profits. Web.

Cragg. (2000) Ethics codes corporation and global challenge, Northamton: Edward Elgar.

Gap, Inc (1996). Gap, Banana republic, Old Navy Annual Report. New York: Gap Inc.

Gap, Inc (2008). Our Purpose and Values. Web.

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IvyPanda. (2024) 'The Gap Incorporated: Strategic Audit'. 1 March.

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IvyPanda. 2024. "The Gap Incorporated: Strategic Audit." March 1, 2024. https://ivypanda.com/essays/the-gap-incorporated-strategic-audit/.

1. IvyPanda. "The Gap Incorporated: Strategic Audit." March 1, 2024. https://ivypanda.com/essays/the-gap-incorporated-strategic-audit/.


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IvyPanda. "The Gap Incorporated: Strategic Audit." March 1, 2024. https://ivypanda.com/essays/the-gap-incorporated-strategic-audit/.

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