The recently developed project known as the Green New Deal aims at addressing critical environmental issues at a global level. However, its practical implementation might be complicated by hurdles created by the corporate world of the United States unwilling to adapt to such changes. Therefore, the proposed initiative seems to be efficient only in the case if the accompanying concerns are adequately addressed by the government.
The introduction of the so-called “triple bottom line” implying the combination of measures affecting the economic, social, and environmental situations to influence energy trends away from carbon is feasible only in theory. Meanwhile, in reality, their use is likely to lead to protests of companies. Regardless of the area of their operation, they will face significant financial losses resulting from the need to reorientate the overall activity, and the government’s officials have not proposed any compensation plans yet.
The affordability of the Green New Deal also appears to be dubious for similar reasons as the developed policy is accompanied by substantial costs. As follows from the article, the environmental activists only claim that the financial aspect of the matter does not present an obstacle. Nevertheless, the practical measures intended to eliminate the risks for businesses and facilitate the transition for both government and private enterprises have not been elaborated.
To summarize, the initiative created for the purposes of decarbonization and the improvement of citizens’ well-being through the provision of lower-cost healthcare and other services will be effective only if the mentioned problems are solved. Otherwise, the companies will not support it and thereby prevent the program from implementation. Thus, the success of the activists in the area of the specified issues and the required shifts to address them depends on their cooperation with others based on social responsibility.