Introduction
The TED talk focuses on the discussion of social networks and their potential use for understanding different social and economic phenomena. Christakis describes that human relationships form a network where people can influence each other for unknown reasons.
Discussion
The presenter used the example of the obesity epidemic to demonstrate the influence of social network connections. Thus, a 45% increase in the risk of obesity is associated with people who share social contact with an obese person (Christakis, 2010). Therefore, the presenter argues that a more detailed study of social network theory can explain different phenomena, such as the financial crisis, the obesity epidemic, or the rise in criminal activity.
Social networks influence various aspects of human lives: while some people look for comfort in communication with friends and acquaintances, others choose their social circle based on the parameters of popularity or wealth. According to the University of Minnesota Libraries Publishing, the indirect links of social networks can help individuals “find a job” or even get “better medical care” (2016, p. 172). Christakis’s presentation suggested that happiness could be transferred through social networks: therefore, the motivation for success can also be supported by the social circle.
Conclusion
Thus, social networks can influence all aspects of an individual’s life, from worldview and relationships to financial opportunities. For example, expanding my social network during college can have positive consequences in the future and help me get a more prestigious job. It was interesting to learn that social networks are directly connected with the idea of spreading goodness in the world.
References
Christakis, N. (2010). The hidden influence of social networks [Video]. TED. Web.
University of Minnesota Libraries Publishing. (2016). Sociology: Understanding and changing the social world. University of Minnesota Libraries Publishing.