The transport sector has undergone rapid changes due to improvements in technology. Scientific innovations and advancement has made the greatest contribution to transforming transport industry. The transportation industry has been enhanced by continuous innovation in automotive designs. This has affected positively the living standards of individuals in society (Armi 45). Comparing the living standard of people in the 18th century with the current generation, significant changes are noticeable. In the 18th century, the transportation system was not efficient enough because the transport designs were not very efficient in terms of speed and luxury. However, the transport system in the current world is very complex in terms of speed, comfort, and convenience. It is important to give credit to the individual artist and designers behind the crucial transformation of the transportation system. Thus, this paper gives an analysis of three major contributors that shaped the transport system through their innovative minds (Adler 23).
First, the credit goes to Jason Castriota, who is a U.S. designer. Jason is remembered for his contribution to designing Ferrari p4/5. He also designed Meserati Gran Turismo. He is a man, who sparked greatest competition to other known cars such as the BMW series. Jason’s Ferrari designs also challenged Audi A4, Range rovers, among others (Bellu 45).
Jason’s design created a positive impact in the world of sport. This is because Ferrari is found in the sports arena. Ferrari has greatly influenced the world of sports because of its ability to run at high speed and negotiate sharp corners while at it. Jason, innovations in modeling Ferrari are crucial, as it has created pressure on other competing firms such as the BMWs. This has compelled the competing firms to augment their qualities to keep them in the market. Competition, among firms, is very valuable to the customers. This is because customers will enjoy the incessant enhancement of the vehicle’s features. Thus, the consumer’s living standards are significantly improved (California 45).
Another contribution of Jason’s innovation is the creation of the social class. Ferrari is a high eminence model, and because of its class, its prices are significantly elevated. The model creates a social class distinction because only the wealthy afford to purchase it. As a result, the Ferrari model has been associated with wealthy people. Thus, a person strives to own it as a mark of distinction of the class they belong to. Musicians across countries are in a quest to acquire the modest of owning the brand. This has influenced the world of entertainment as musicians use vehicles to pass the message to their fans (Pendergast 87).
Finally, Ferrari’s invention is functional in the advisement of different products and services, in the world. Marketers in many countries have used Ferrari as a tool in making their advertisements. Due to the fame, the Ferrari model has in people’s minds, the advertisers relate their products to the qualities of the Ferrari model. Consequently, this has increased sales of these firms leading to increased profits margin. Therefore, Jason’s innovation has marked a considerable transformation of the economic improvement as a tool of enhanced transport efficiency and increased sales due to advertisement (Lamm 96).
Second, the credit to transform the transportation industry through automotive design goes to Bruno Sacco. Bruno is the designer of the Mercedes-Benz and has stood firm to maintain the mission of the brand to its customers. Bruno believes that innovative technology is only recognized if combined with equal innovative design. Bruno was born in Italy, in 1933. He pursued a career in engineering. He concentrated much on bodywork and modeling. In 1975, Bruno was a modeling head of the Mercedes-Benz. Bruno is now a retired designer of Mercedes-Benz (Heilig 54).
Bruno, in his position as ahead of the styling department and other numerous positions he held in the Mercedes-Benz; had significantly enhanced Mercedes-Benz qualities. Bruno’s continuous improvement he instituted in the Mercedes-Benz is very beneficial in maintaining brand loyalty. Mercedes-Benz is the greatest innovation in the world because of the different ways people view innovation (Lamm 123).
First, a Mercedes-Benz vehicle is a status symbol. This represents one of the models that are benchmarked to the individual status quo. As a result, those who own the vehicles belong to the upper social class. This is the reason why only individuals who belong to wealthy families target the Benz. Therefore, individuals who own the model feel satisfied because they view themselves as attained the self-actualization level (Willi and Zöllter 47).
Second, Mercedes-Benz models are preferred by individuals because of their high quality; thus, individuals are ready to spend more to acquire the high quality inbuilt in the model. The high quality guaranteed in the production of the Benz makes the vehicles stable and less vulnerable to breakdown. As a result, the cost incurred due to vehicle breakdown is minimal. This renders the brand economically efficient in the long run (Larimer 39).
Third, Bruno’s design is indispensable in the transportation world because of safety considerations. Mercedes-Benz is the safest brand in terms of use. Rarely do Mercedes-Benz involved in road accidents. Safety is a pertinent issue in the transportation industry. Thus, the safety measures of the Mercedes-Benz are vital in the survival of a human being due to the low level of accidents. This makes the brand preferable over other brands in the industry. Consequently, the high value and safety measures of the Mercedes-Benz create a competitive power over other competitors. This leads to an augmented need for continuity of innovations in the transport industry (Pendergast 25-47).
Finally, as a social status symbol and the safety consideration of the brand, Mercedes-Benz is favored by high profile personality. For example, most presidents in the world use customized Mercedes-Benz brands. This is an indication of how Bruno’s designs are essential in the world of transport (Finkbeiner 90).
Finally, the last designer unique in the world of transport is Peter D. Horbury. He was born in Alnwick, England. Peter is a vice president in the design of Volvo. He is a British car designer, and he has worked in various roles, in the automotive industry. However, his renowned work is in the design of the Volvo automotive. Peter’s efforts in the Volvo Company helped in diverting the traditional Volvo look for the new styles. He forced for change of the boxy look of the car in favor of new looks, which was to transform the Volvo industry completely. Through his effort, he brought the vigorous transformation of the Volvo cars. The model mostly targeted the outside looks of the car making them more competitive. The transformation also made it possible for the model to catch up with the changing technology (The University of Michigan 76).
The design works of peter manifest a transformation of the look of the Volvo cars. This favored the adaptation of these cars into various uses. First, Volvo is a high-quality brand, which is relatively expensive as compared to other brands such as Toyota and Nissans. The quality of the brands makes the models be associated with class distinction. People of the upper social class own Volvo cars (Plunkett 234). This is because of their high prices due to high quality. Improvement of quality of the vehicles makes them safe to use; thus, Volvo use is less prone to accidents resulting from mechanical failure and other cases predominantly in low-quality vehicles (The University of Michigan 65).
Second, Peter managed to change the outlook of Volvo to include the sports outlook. Volvo models have positively improved racing industries. Sportsmen are increasingly purchasing Volvo for racing purposes. The inclusion of sporty tests in the design has enhanced the sports industry, which is the greatest reason for social interaction as fans come together to celebrate the events (Indiana University).
In conclusion, the contribution of the Bruno, Peter, and Jason is essential to the world of transportation. They have helped in bringing new technological advancement that has enhanced the quality of Volvo, Mercedes-Benz, and Ferrari. This has made traveling luxurious events due to continuous innovations of the models of cars. The three designers will be remembered for their contribution. Finally, the enhancement of transportation through innovative designs is essential to economic development. This is because the enhancement of transportation efficiency leads to an increase in productivity of the individual worker. Thus, economic development becomes real and achievable. Therefore, continuity of automotive design to change the normal process to complex technology to increase transportation efficiency is essential.
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