Introduction
Ooredoo is an international telecommunications firm based in Qatar that was formed in 1987 (Al-Abdallah and Ahmed, 2018). It is one of the largest mobile communications firms in the world, operating in several Middle Eastern, Southeast Asian, and North African countries (Badran 2020). The TASMU Platform aggregates data from government and private entities, establishing a thorough data ecosystem.
Objectives
To provide economic diversification through assets, capabilities, and services within and outside Qatar. To create a virtual representation of key physical infrastructure elements. To create and develop smart services and projects within the one-of-a-kind technology environment.
Market Structure
Duo poly competition. In Qatar, two major players in telecommunications are Vodafone and Ooredoo.
Microeconomic Factors
Customers’ Demand for great governmental and societal digitalization significantly enlarges the customer base. • Elasticity Due to its uniqueness and a wide range of offered products, TASMU offers a serious range of microeconomic elasticity. • Suppliers Regular tenders aimed at establishing seamless supplies (Alsamara 2022). • Media TASMU Platform being recognized on a global scale (World Summit Awards), leading to its positive media presence. Salaries Average salary in Qatar digital agencies are considered to be 18.000 QAR (Al-Khulaifi 2018).
Leading Indicators
Manufacturing Statistics Qatar’s economy is built in the gas-intensive industry, which allows it to allocate resources to the development of digitalization projects. • Bond Yields TASMU Platform became one of the largest developing bond companies worldwide in the light of the ongoing Qatar National Vision 2030 (Alsamara 2022). Start-up Levels TASMU Platform is ready to incorporate under its supervision the most prospective start-ups, leading to further development of economy. • Stock Market Qatar has one of the strongest stock markets despite a Saudi-led blockade (2017-2021), where digitalization projects have a preference.
Lagging Indicators
Manufacturing Statistics Qatar’s manufacturing economy is built on a competitive edge in the gas-intensive industry, lately showing a shift to QNV 2030 (Al-Khulaifi 2018). • GDP Qatar’s natural gas production capability has helped it to have one of the world’s fastest expanding economies, enlarging possible investments. Currency Strength The Qatari rial is regarded as one of the most stable currencies in the Gulf, with minor fluctuations in reaction to currency markets, including digital markets (Al-Khulaifi 2018). Labour Market Qatar’s IT sector is flourishing as the country prepares for the 2022 FIFA World Cup and the lifting of the blockade.
Conclusion
Ooredoo is one of the major players in the telecommunications field in the region. Strong support from Qatar government allows the project to benefit from its uniqueness. The upcoming FIFA World Cup 2022 and continuing normalizing the blockade consequences allow TASMU Platform to get more attention and expand its customer base.
References
Al-Khulaifi, A.S., 2018. An empirical study on inflation and economic growth in Qatar. International Journal of Economics and Financial Research, 4(9), pp.292-296.
Al-Abdallah, G.M. and Ahmed, R.S., 2018. The impact of corporate social responsibility on customer loyalty in the Qatari telecommunication sector. Journal of Business and Retail Management Research, 13(01).
Alsamara, M., 2022. Do labor remittance outflows retard economic growth in Qatar? Evidence from nonlinear cointegration. The Quarterly Review of Economics and Finance, 83, pp.1-9.
Badran, A., 2020. The Regulatory Policies of the Telecommunications Sectors in the Arab Region in the PostEconomic Liberalization Period. Siyasat Arabiya, 8(42), pp.138-158.
Gur, B.A., 2021. Restrictions on Trade in Telecommunications: WTO’s Cybersecurity Conundrum.