Philip Sim & Associates is a law firm based in Sydney that articulates culture variations when dealing with its customers. The strategy is meant to improve the livelihoods of individuals by aiding in the local and international property transactions.
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In present, emphasis is being directed towards the Chinese culture as a strategy in matching the stiff competition in the world. The corporate postulates that cultural appreciation would be the best way to expand its target population.
In this context the main culture that is being targeted by Philip Sim & Associates is the Chinese. To realize this strategy the firm workers are educating themselves about Chinese cultures so as to ensure that their clients will feel respected and not offended.
They are also recruiting more lawyers who are versed with Chinese language and culture because most of the Chinese clients, would feel more comfortable when services are rendered to them in their own language (Murray, Caulier-Grice and Mulgan, 2010).
In addition the organization strategy has positive effects on the firm as the lawyers are more appreciative to the new attitudes that come with various cultures. As a result the firm will be in a better position to handle its clients without offending them despite culture variation in different countries (Gavetti and Rivkin, 2008).
The organization strategy of the corporate has rendered it more competitive due to the diversity that has in return led to increased efficacy in the provision of the services to the customers. More clients are being won by the corporate while the loyalty of the already existing clients is intensified.
Consequently the present economic situation that is limiting the client turnover is being catered for in the inclusion of Asian market. As a matter of fact the economic situation is one of the reasons why the corporate has settled for the diversity in the demographic target segmentation. Since the market is not so good in Australia then search for better market that will increase profitability margin for the firm would be worthwhile.
Philip Sim &Associates has the strength of having a cultural sensitive approach that is on escalation. This would mean that more clients are likely to prefer it services to others that are less cultural sensitive. As a result the firm has the opportunity of being more competitive due to its attraction to new clients and maintenance of the already existing ones (Pretorius, Maritz and 2011).
The firm has a weakness in that it is not the largest. This means that there will be still more clients who will be willing to access the services from larger firms as compared to smaller ones (Carter, Clegg, Kornberger and Schweitzer, 2011). Further the firm has the threat of already existing Chinese firms as clients would not be willing to move from firms they are familiar with to those of foreign origin.
In conclusion Philip Sim & Associates has its organization strategy well formulated and cultural variation is well articulated with services it provides. The paper shows that acceptance of cultures from different countries will have a positive impact on the organization.
This is because the organization will be in a better place to offer good services when it understands and respects it clients. Consequently more clients will be willing to access services from firms that respect them. When a firm understands and appreciates more cultures the better the services that will lead to increased number of new clients and high level of maintenance of the existing customers as it becomes more competitive
Carter, C, Clegg, S, Kornberger, M.,Schweitzer, J, 2011, Strategy: Theory and Practice. Sage Publications, UK (pp. 126-129).
Gavetti, G., Rivkin, J, W, 2008, Competitive Advantage: Seek Strategy the Right Way at the Right Time. Havard Business Review, pp. 22-23.
Murray, R, Caulier-Grice, J, Mulgan, G, 2010, The Open Book of Social Innovation. London. NESTA.
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Pretorius, M., Maritz, R., 2011, Strategy Making: The Approach Matters. Journal of Business Strategy, 32(4), 25-31.