The final research project will focus on the economic attributes and demographics of a specific nation that can support the marketing of cheaper and affordable motorcycles. The purpose of this essay is to give a short description of the targeted marketing process. The essay outlines the major benefits of marketing the identified product to different citizens in the country.
Selected Country
The final paper will give a detailed analysis of the economic attributes of Nigeria. There are several reasons that explain why I have decided to focus on this African nation. The first one is that Nigeria is one of the economic powerhouses in Africa. This economic attribute makes Nigeria a good destination for doing international business. The country’s population has been growing very fast within the past two decades.
The political stability experienced in the country can support the suggested business strategy. More people are currently focusing on the best practices to emerge successful. The changing economic attributes and trends in Nigeria can be beneficial to every marketer. It is also agreeable that Nigeria’s geographical location makes it an interesting destination for doing business. This means that the business can be expanded to address the needs of more customers in other African nations.
Targeted Product
As mentioned earlier, the identified product for this paper is the motorcycle. It is agreeable that more people especially in the developing world are appreciating the importance of affordable motorcycles. The modern world is characterized by numerous economic activities. With traffic jams becoming a major problem in the developing world, motorcycles can transform the situation and meet the needs of more people.
Many nations in Africa are embracing the benefits of these motorcycles. Fortunately, the Nigerian market has not been saturated. That being the case, a powerful marketing initiative can ensure more people in different African countries such as Nigeria are encouraged to purchase motorcycles. The involvement with this specific product can deliver positive outcomes. The increasing number of people, changing lifestyles, and desire for sustainable means of transportation are some of the forces that will drive the performance of the targeted product in the country.
Impact of the Product
Successful marketers and manufacturers begin by producing superior products that have the potential to address an existing human problem. Nigeria remains one of the economically stable nations in sub-Saharan Africa. The country’s population is currently relying on various means of transport in order to succeed. Vehicles are used by people in urban regions. In rural areas, people waste a lot of time whenever they walk from one place to another.
The targeted motorcycles have the potential to address this problem and make it easier for more people to focus on their economic goals. The product will also support the needs of many people in both urban and rural areas.
Unemployment remains a major problem affecting many Nigerians. Those who do not have adequate education can purchase these motorcycles in order to transform their living standards. The availability of transport will ensure more people have access to quality and timely health services. That being the case, the targeted product will offer numerous opportunities to many people in the country. The marketer will also benefit from the nation’s sustainable economy. The completed research study will therefore describe how Nigeria’s business environment will support the marketing process of the targeted motorcycles.