The stereotypical behavior, which stems from the social life of multiple communities, is a peculiarity of organizational management. The restaurant business is acquainted with many gender-related biases, which influence the quality of service delivery and determine the marketing results for the establishment. Thus, for instance, it is often claimed that one can divide food types into “female” and “male,” which has to be taken into consideration by the menu compilers and the waiters, who offer the dishes to men and women (Wiseman par. 2). Besides, in diverse cultures, the tradition of paying the bills, which comes from a man, is a stable rule (Fottrell par, 7).
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The experiment, which is described in this paper, targets the issue of check paying that stems from the feminist concern. The acting parts of the investigation are a couple, which dines in a restaurant, a professional waiter, and two observers, who have to observe the customer-waiter communication. Their primary tasks include data collection. Specifically, they are oriented on the influence of dressing on the general impression about the couple, the strategic behavior of a waiter, who considers the gender-related orientation of two people, the style of communication between the sides as well as the efficiency of marketing.
First, the observers notice that a couple looks quite young: the boy and the girl, who take their places in a restaurant, are, apparently, students in their early twentieth. It is concluded that two people do not have any romantic relationships for they are not trying to produce an impression on each other. Moreover, the boy does not help the girl with taking off her coat. Furthermore, the couple is dressed in a rather casual style, which predicts that both people do not haunt expensive dishes.
The behavior of the waiter, who approaches the table, may seem odd at once. Thus, the young worker places his hand on the table and, naturally, starts a non-official conversation with the students since people are laughing and behaving like the old friends. At first, it may seem inappropriate. However, the proficient marketer will point out that table-reading abilities of a worker are stunning since it is a duty of the waiter to enter a comfort zone of the clients if they are willing to be on the friendly terms with him. It enhances trust between the collocutors and contributes to efficient marketing (Nassauer par. 5).
It is evident that the employee has instantly predicted the relationships between the young students. Therefore, he did not address only a man, who is usually choosing the dishes for his wife or girlfriend but talked to both in a friendly manner. The waiter also managed to figure out that the couple is not going to order expensive food. However, he tried to sell as many dishes as possible and even recommended the cheaper issues, for he was pointing out to the price tags on the menu. Consequently, both clients ordered dinners, which consisted of two dishes, drinks, and deserts. The marketing results reveal the professionalism of the worker as well as his abilities to read the tables (Ho par. 7).
Finally, the principle of bills paying was monitored by the observers. It was quite easy to predict that both youngsters paid separately for the dishes, which were ordered by them. Despite the fact that the old tradition approves a man providing the full cost of the dinner, the modern tendencies are highly modernized, especially in the youth. Moreover, separate paying is encouraged by multiple marketers, for the economic theory of restaurant businesses traces that if a person pays only for himself, he is more likely to be comfortable with ordering more food than in the case of paying for someone else (Gneezy, Haruvy, and Yafe 265). Furthermore, the issue is lately considered to be feminism-related since multiple progressive women express a desire to be self-efficient and to pay for their expenses individually (“Feminism Is not about Who Pays the Bill” par. 1).
Feminism Is not about Who Pays the Bill 2014. Web.
Fottrell, Quentin. Should the Man Always Pick up the Check? 2014. Web.
Gneezy, Uri, Ernan Haruvy, and Hadas Yafe. “The Inefficiency of Splitting the Bill.” The Economic Journal 11.4 (2004): 265-280.Print.
Ho, Erica. How Waiters Secretly Predict Your Every Need. 2012. Web.
Nassauer, Sarah. How Waiters Read Your Table. 2012. Web.
Wiseman, Eva. The Truth about Men, Women, and Food. 2000. Web.