The Process of Designing a Questionnaire Report (Assessment)

Since questionnaire design is an art, it is not necessary to follow a rigid set of procedures ibn developing a questionnaire. Instead, the process may be left entirely to the creativity and ingenuity of the researcher. Discuss whether you agree or disagree with this statement

It could be hardly doubted that the process of designing a questionnaire demands a certain level of creativity. However, it would be wrong to assume that the researcher is left entirely to his or her creativity and ingenuity, with disregard to a distinct set of rules and recommendations of questionnaire development. First of all, it is essential to determine the role of being creative in the process of designing questions for the research. It is evident that every study, to a considerable extent, represents a unique situation or problem, which has to be investigated. Therefore, it is of high importance to develop an approach which will be suitable for particular research objectives, and it could be stated with certainty that using creative thinking is highly essential for proper questionnaire designing.

However, it is also important to keep the research in a distinctly strict frame. Otherwise, it is possible that the information which is obtained in the process of interviewing the participants from the chosen sample will be irrelevant to the objectives of the study, and thus the ultimate goal will not be achieved. Therefore, it should be stated that creativity is an integral part of the development of any research, but it is also essential to use a creative approach only when it benefits the results of the study. It is possible to suggest that the best way of designing of a questionnaire is to keep it in compliance with the particular objectives of the research. The following section will propose a set of questions, which would be suitable for the investigation of the involvement of Asian customers in the UAE real estate market.

Draft a short questionnaire with 3 demographic and 5 variable items that would enable you to collect data to assess the market need for the services provided by Manzeli Al Thani. Justify your selection of variables and rating scale selected

The following questions are proposed to form a research questionnaire:

1. What is your gender?
2. How old are you?
3. Where are you from?
4. What is your level of education and major you graduated with (or going to graduate)?
5. In which working position do you see yourself, and what is your projected income (state the current position if you are employed)?
6. Is the rent price is an important factor for you when seeking an apartment? If so, what is the most satisfactory price for you?
7. Do you see any cultural, social, or religious obstacles or issues related to your residence in UAE?
8. Would discounting and other financial opportunities provided by the owner of real estate be an important factor for your choice in favor of a particular housing option?

Further, it is essential to explain the rationale behind designing this questionnaire. The purpose of the first three questions is to retrieve the basic demographic information in order to obtain quantitative information about the diversity of the population under consideration. However, the rest of the items have a purpose of acquiring qualitative data, which will be used as a basis for the development of a marketing strategy, which would attract the maximum number of customers. It is evident that the UAE real estate market, being integrated into the global market, has been affected by the global financial crisis (Hatemi-J, Roca & Al-Shayeb 2014). Therefore, it is evident that the economic circumstances could be challenging for both investors and customers of real estate market (Nasruddin, Gau & Hsu 2017; Al-Mohana & Hatemi-J 2016). Therefore, the investigation of the Asian customers’ needs and preferences will result in better implementation of the business plan (Huston, Lahbash & Parsa 2015).

Reference List

Al-Mohana, S & Hatemi-J, A 2016, ‘The impact of recent crisis on the real estate market on the UAE: evidence from asymmetric methods’, Economia Internazionale/International Economics, vol. 69, no.4, pp. 389-428.

Hatemi-J, A, Roca, E & Al-Shayeb, A 2014, ‘How integrated are real estate markets with the world market? Evidence from case-wise bootstrap analysis’, Economic Modelling, vol. 37, pp. 137-142.

Huston, S, Lahbash, E & Parsa, A 2015, ‘Investigating the UAE residential valuation system: a framework for analysis’, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, vol. 9, no. 3, pp. 765-768.

Nasruddin, AK, Gau, AI & Hsu, P 2017, ‘Comparative analysis of variables affecting preferences of potential investors for real estate or stock’, International Business Management, vol. 100, no. 6, pp. 1348-1352.